SOURCE: Cutting Edge Information

September 13, 2007 07:25 ET

'Medical Affairs Library' Helps Pharmaceutical Companies Measure Success in the Face of a Regulated Environment

RESEARCH TRIANGLE PARK, NC--(Marketwire - September 13, 2007) - Pharmaceutical business intelligence leader Cutting Edge Information (www.cuttingedgeinfo.com) announces the release of a new study -- "Pharmaceutical Medical Publications" -- to add to its comprehensive 'Medical Affairs Library.' The collection is comprised of five primary research studies, each focusing on communications and partnership with the medical community in areas such as medical publications, continuing medical education, and thought leaders.

THE STRATEGY: Used together, the five reports in the collection will allow pharmaceutical companies to build a comprehensive strategy to manage their medical affairs efforts appropriately in an ever-changing compliance environment.

THE VALUE: Findings from the five-report library cover topics ranging from medical affairs' budgets to organizational support structures for building thought leader relationships, publications planning, evaluating CME effectiveness, regulatory compliance, budgets and outsourcing trends.

The collection will help pharmaceutical teams to:

--  Explore the financial and personnel investments top companies
    allocated to medical affairs departments and to the programs they
    administer
--  Analyze competitors' communication strategies and the metrics they use
    to evaluate campaign effectiveness
--  Discover organizational structures used by competitors to optimize
    results while ensuring compliance
--  Implement industry best practices to maximize your program's
    effectiveness
--  Just-released: "Pharmaceutical Medical Publications" explores
    companies' structures, budgets, outsourcing trends, market preparation and
    publication planning
    

THE REPORTS:

"Next Generation MSL Programs: Performance Metrics and Value"

Download free online summary: http://www.cuttingedgeinfo.com/mslpharmaprograms/PH75_download.asp#body

"Medical Affairs: Evolving with the Compliance Environment"

Download free online summary: http://www.cuttingedgeinfo.com/pharmamedicalaffairs/PH74_Download.asp#body

"Pharmaceutical CME: Measuring Program Effectiveness in the Compliance Environment"

Download free online summary: http://www.cuttingedgeinfo.com/cmepharma/PH86_Download.asp#body

"Pharmaceutical Thought Leaders 2007: Determining Fair-Market Value & Measuring ROI"

Download free online summary: http://www.cuttingedgeinfo.com/pharmaopinionleaders/PH91_Download.asp#body

"Pharmaceutical Medical Publications: Market Preparation & Strategic Support"

Download free online summary: http://www.cuttingedgeinfo.com/pharmapublicationstrategy/PH104_Download.asp#body

Contact Information