Medical Alarm Concepts Holding Announces Launch of Next Generation Mobile Medical Alarm

KING OF PRUSSIA, PA--(Marketwired - Feb 3, 2015) - Medical Alarm Concepts Holding, Inc. (OTCBB: MDHI) (the Company), creator of the patented MediPendant® personal medical alarm device that provides users with a reliable and innovative way to communicate with emergency personnel and loved ones whenever medical assistance is needed, announces today the launch of the iHelp™ mobile medical alarm, a next generation medical alert device with superior features and functions, at a very competitive price.

The iHelp™ mobile medical alarm is the latest medical alarm device to enter the mPERS or mobile personal emergency response system market. Mobile medical alarms enable the user to wear and use their medical alert pendant both inside and away from their home. Unlike regular home medical alert systems, these mobile medical alert pendants will work anywhere there is cellular service, enabling even active users to enjoy the benefits of a medical alarm while on the go.

Weighing in at less than 2.5 ounces, the iHelp™ is lightweight and compact, yet offers powerful communication capabilities. The iHelp™ has three (3) times more battery power than regular medical alarms, and users get up to seventy-two (72) hours per full battery charge. Advanced functions of the iHelp™ device include the ability for the user to send their location directly to the iHelp™ operator or a loved one, using its own dedicated GPS navigation system. It also carries a lost pendant location function, so if the pendant is ever misplaced, the iHelp™ operator can help to locate it. Additionally, the unit has a unique 'Find Me Function', which enables loved ones to pinpoint the location of their family member at any time, by using either an iOS or Android Smartphone and Google Maps.

The launch of iHelp™ in addition to Medical Alarm Concepts' existing product, the MediPendant®, allows the company to offer a variety of product options to a growing consumer base, both domestically and internationally. The medical alarm market is rapidly expanding. The global market for medical alert systems is expected to grow from approximately $14.1 billion in 2013 to $21.6 billion by 2020 according to the National Institute of Health. An aging population in North America has created a unique and significant opportunity for companies that manufacture medical alarms. Over the next four years, medical alarms are expected to shift from a basic alarm systems model, to a more integrated medical service and monitoring model. This will create even greater opportunities for companies such as Medical Alarm Concepts.

"The addition of the iHelp™ mobile medical alarm to our product line will enable Medical Alarm Concepts to increase its market share, as well as further build and innovate on top of our existing platforms. The market for mobile personal emergency response systems is only in the beginning phase of growth, thus iHelp™ provides Medical Alarm Concepts a strong first-movers advantage," said MDHI CEO & President, Ronnie Adams.

With the release of this next generation mobile medical alarm, Medical Alarm Concepts anticipates a substantial increase in its revenues and gross margins. For additional information about the iHelp™, go to www.ihelpalarm.com.

About Medical Alarm Concepts Holding, Inc.

Medical Alarm Concepts Holding, Inc., a publicly traded company under the symbol MDHI, is the creator of the MediPendant®, a patented two-way and three-way medical alarm, as well as the iHelp™ mobile medical alert, a state-of-the-art mobile personal emergency response system (mPERS). The MediPendant® has been featured in nationally renowned retailer Costco Wholesale Corporation since 2011 and has received 28 product reviews on the retailer's website, 21 of which are "5 out of 5 Star" ratings. The average rating is "4.5 Stars out of 5 Stars."

For more information, please visit our website at www.medipendant.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.