SOURCE: Aurora Information Technology, Inc.

Medical Website Design -

February 24, 2010 12:08 ET

Medical Marketing Company Aurora Information Technology Featured in Florida Medical Magazine's Winter 2010 Edition

GARRISON, NY--(Marketwire - February 24, 2010) - Aurora Information Technology (Aurora IT), a medical website design company, speaks about what it knows best in Florida Medical Magazine's Winter 2010 quarterly edition: the power of Internet medical marketing for the healthcare industry. The issue, which focused on the "e-Patient," challenged doctors to become "less paper-dependent and more computer and web-reliant." Aurora IT has long acknowledged that the Internet is destined to become a larger part of doctors' practices. They share their wisdom in an article entitled "The Doctor is (Logged) In: Physician websites have evolved from virtual placeholders to dynamic patient service tools."

With a quarterly circulation of more than 15,500 readers, Florida Medical Magazine, reports on contemporary topics so that their readers can remain up-to-date on the changing trends of practicing medicine. In the article, CEO Daniel Gilbert noted that the general attitude of medical website marketing has moved from "reluctance to enthusiasm" as physicians embrace the power of the web in promoting their business. Patients want to walk into an office and know as much as they can about the doctor they have selected and their background. As Gilbert noted, "A website should reflect a physician's depth of knowledge in his or her specialty."

The search for medical information ranks third among the most popular searches on the Internet behind checking email and shopping online. This is why Florida Medical Magazine claims, "For many Americans who are feeling ill, the laptop is the first stop, not the waiting room." An abundance of conflicting information is dangerous to the average web surfer, which leads to a panic called "cyberchondria," as noted in the article. This panic will lead a patient to believe that they actually suffer from the affliction they have just researched.

This is why a physician's website is so vital, to provide valuable and accurate information for their patients. A doctor should always confirm a self-diagnosis, and a well constructed website will offer just enough information to encourage the patient to come in for an evaluation.

But a do-it-yourself website is just not enough. Why build it if they (the patients) won't come? Aurora IT optimizes their websites for high-ranking in Google search results. As Gilbert explained, a site without SEO is "like having a car without an engine. Why have a website if it gets no traffic?"

About Aurora Information Technology - Hospital, Medical, and Healthcare Website Design and Internet Marketing Services

Aurora IT specializes in medical website design and Internet marketing solutions for doctors and hospitals globally. The company provides a wide range of medical website development, medical logo design, public relations, and Bitrix Site Manager publishing solutions aimed at maximizing value, increasing productivity, and reducing costs. Aurora is a Bitrix Gold Partner, the only Gold Partner in the Americas and one of the few worldwide. Aurora was named Bitrix Reseller of the Year for 2009, in recognition of its leading overall sales, customer service, and outstanding programming capabilities.

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