SOURCE: Aurora Information Technology, Inc.
COLD SPRING, NY--(Marketwired - May 29, 2014) - Aurora Information Technology, Inc. (Aurora IT), leader in medical website design, medical marketing, and medical logo design, recently launched a new website for renowned New York pulmonologists, Dr. Kamelhar and Dr. Teller. Having been partners in practice since 2009, the doctors decided it was time to execute a unified branding for their practice. The new website can be viewed at www.kamelharpulmonary.com.
Drawing on 10 years of experience in medical marketing and website design, Aurora IT designers and programmers knew exactly what to do when Dr. Kamelhar and Dr. Teller called looking for a website. The practice needed a medical logo and an informative website that included search engine optimization (SEO) and medical copywriting.
"Kamelhar-Teller Pulmonology was ready to make their website a priority by updating the creative design and enhancing their patients' online experience," explains Daniel Gilbert, CEO and Founder of Aurora IT. "We started by unifying their branding and giving them a superior CMS platform for affordable site maintenance. When it came down to it, the practice's website needed a rebirth in order to stand out online."
And that is just what Aurora IT provided. As experts in medical marketing and website design, Aurora IT understands the needs of both medical practices and patients in the online environment. Not only is the Aurora IT team knowledgeable in the marketing and branding realm of the business, they are also well-versed in HIPAA regulations and the importance of protecting patient information. This knowledge and expertise gave the marketing firm the ability to hit the ground running with this project.
Great branding equals an even greater identity
"Dr. Teller joined the practice in 2009, but since then we really haven't focused on marketing," says Dr. Kamelhar. "While we are a close-knit practice, with each staff member working to achieve the best treatment for our patients, there was no unified brand communicating that to our patients. Beginning with logo design started the momentum of the project and the rest seemed to flow from there."
"For any type of business, a great logo with the right kind of branding really speaks to clients -- even when the business is a medical practice," says Gilbert. "For medical professionals, having a great online presence is essential in today's world. A cohesive website that represents the practice is critical."
A strong backbone to stand out
As a Bitrix gold-certified partner, Aurora IT uses this superior content management systems for all of their innovative medical website designs. By using Bitrix Site Manager, healthcare professionals can affordably and easily manage and update their own websites. Dr. Kamelhar and Dr. Teller wanted a blog on their website. With an easy-to-use platform like Bitrix, now the doctors have the means to update this regularly, maintaining contact and interaction with patients online.
Now Kamelhar-Teller Pulmonology has a professional-looking site that speaks to and educates patients, from informative content to educational videos. Kamelhar-Teller Pulmonology now has a website that serves as an educational hub and a representation of their practice.
"We could not be happier with the service that Aurora provided," says Dr. Kamelhar. "From their responsiveness and attention to detail throughout the project to the end result, they truly deliver a custom project."
To learn more about the medical marketing and website design services Aurora IT offers, visit www.aurora-it.us or call 866-573-5773.