SOURCE: Kalorama Information

Kalorama Information

March 08, 2011 14:58 ET

Medical Visualization Software Sales Rise as Hospitals Increase IT Systems

NEW YORK, NY--(Marketwire - March 8, 2011) - Medical visualization software that allows multiple physicians to consult on a patient's condition is one of the key areas of growth for virtual reality (VR) technologies in healthcare, according to Kalorama Information's "Virtual Reality (VR) in Healthcare in the U.S." The healthcare market research publisher projects medical visualization software revenues to rise 12% each year for the next five years, as physicians access advanced medical visualizations over increasingly prevalent healthcare IT (HIT) systems and Internet-based applications that allow them to more freely consult with other physicians and their patients.

According to Kalorama, the stage is set for growth in the market as hospitals have already made investments that enable VR technologies for medical visualization. Long-term U.S. healthcare industry investment in radiology department IT (such as RIS) and inter-departmental PACS systems provides the basis for the integration of medical visualization software. 

"The introduction of server-based departmental and thin client medical imaging systems has significantly expanded the client base for advanced visualization software by offering powerful rendering and intensive VR capabilities to physician PCs and imaging consoles via centralized servers," said Emil Salazar, analyst for Kalorama Information. "Revenue from departmental software licenses will consequently rise as clinics, departments, and hospitals take advantage of economical enterprise-wide server and license packages with integrated advanced visualization software suites."

The report notes that medical imaging films and other hard copies are gradually being replaced by digital copies accessible to multiple consulting physicians through HIT systems and thin client applications. For instance, multiple scans of the gastrointestinal tract over a period of time can be analyzed for rates of growth and dimensions of polyps or other suspect growths in order to aid consulting oncologists, proctologists and other specialist physicians in gastroenterology. Likewise, software applications can map cognitive functional areas in the brain's cortex from multiple scans in order to streamline imaging analysis and diagnosis. Key features in advanced medical visualization for both of these applications include image navigation and interaction. These allow physicians to view imaged patient anatomy from multiple perspectives and tag or otherwise indicate findings contributing to a diagnosis.

The firm counts mostly software revenues but in select cases, specialty computer processors and network servers are required for the software-driven rendering and construction of advanced visualizations, in which case such hardware components are included in the market sizes and projections for VR applications in medical data visualization.

"Virtual Reality (VR) in Healthcare in the U.S." analyzes the U.S. market in detail and provides past and current market sizes and forecasts through 2015 for each application area. Additionally, the report contains a review of relevant U.S. regulation, market drivers, market inhibitors, and case studies for each application area, as well as over twenty detailed company profiles of healthcare VR product manufacturers and developers. For more information, please visit:

About Kalorama Information
Kalorama Information supplies the latest in independent market research in the life sciences, as well as a full range of custom research services. We routinely assist the media with healthcare topics. Follow us on Twitter ( and LinkedIn (

Contact Information