SOURCE: Aurora Information Technology, Inc.

Aurora Information Technology, Inc.

April 08, 2014 12:12 ET

Medical Web Design Company, Aurora IT, Launches Mobile-Friendly Ophthalmology Website

Custom Medical Web Expert, Aurora IT, Announces the Launch of a New Responsive Design Website for NY Ophthalmologist, Natalia Potapova, MD

COLD SPRING, NY--(Marketwired - Apr 8, 2014) - Aurora Information Technology (Aurora IT), leader in medical website design, medical marketing, and medical logo design recently launched a new website for renowned New York ophthalmology practice, Eye Care on 5th Avenue, The website combines informative content and responsive design in a way that's innovative, patient-friendly, and most importantly, accessible from any mobile device or tablet.

For over 10 years, Aurora IT has excelled in branding healthcare professionals and navigating the changing face of online marketing and search engine optimization (SEO). With the growing usage of smart phones and mobile devices, Aurora IT specializes in the design of mobile-friendly, responsive websites. In order for a website to remain patient-friendly -- essentially looking good and working well -- on a mobile device, Aurora IT's experienced designers and programmers use responsive design techniques to optimize a site's accessibility. The website was built with Bitrix CMS, a leading professional website content management system.

"In building a responsive website, we provide an essential marketing tool for practices -- patient accessibility," says Daniel Gilbert, CEO and Founder of Aurora IT. "Not all websites are created equal and a responsive design ensures that a website will flourish in any environment. The reality is that patients quickly become frustrated with a site that doesn't work on a mobile device and that negative experience translates into a lost opportunity."

Responsive medical website design
In today's world, many people are balancing hectic schedules. With a responsive website design, engineered by Aurora IT, New York patients looking for an ophthalmologist can now easily find Eye Care on 5th Avenue on their lunch break or on the train heading into work.

"When creating a medical website, from design to content, you need to think about the patients," says Gilbert. "What information are they looking for? How are they getting this information? What kind of doctor are they looking for? Most people are using their smart phones or mobile devices to search the internet. Having a responsive website design is very patient-friendly."

Website design: always a priority
As important as functionality is, so is the design of the website. First impressions are everything, and this website matches the professional, elegant, and modern image of Natalia Potapova, MD, Medical Director of Eye Care on 5th Avenue. Using a full-image background of the trendy Greenwich Village office, accented with a red and black color scheme, the website portrays her high-fashion 5th Avenue style.

"I was looking for a website that represented my practice and my personality," says Dr. Potapova. "After learning of Aurora IT's commitment to their clients and seeing their portfolio, I felt they could help me turn my vision into a successful website. I wanted to translate the beauty and trendiness of Greenwich Village, but also have an informational space for my patients to visit. Aurora helped me achieve that."

Eye Care on 5th Avenue's website features informational pages on the services that Dr. Potapova provides. From her skilled ophthalmology procedures to her charity involvement, patients now have an introduction to Dr. Potapova's practice and personality.

With clients ranging from private practice physicians and surgeons to major hospitals and healthcare institutions, Aurora IT has the medical understanding and marketing expertise to help any size practice attract new patients online. To view the Aurora IT services and portfolio, go to

Google+: +Aurora-itUs


Twitter: @Aurora_InfoTech

Contact Information

  • Daniel Gilbert
    CEO, President, and Founder
    Aurora Information Technology
    3182 Route 9, Suite 107A
    Cold Spring, New York 10516