SOURCE: Aurora Information Technology, Inc.

Aurora Information Technology, Inc.

June 09, 2009 12:16 ET

Medical Website Design Company Aurora Information Technology, Inc. Introduces the New Ovu-Trac® Website

NEW YORK, NY--(Marketwire - June 9, 2009) - Aurora Information Technology (Aurora IT), a developer of highly customized medical website designs, introduces the launch of the new Ovu-Trac® site ( Created with Bitrix Site Manager, the Ovu-Trac® website is an informational and educational portal that markets its signature product, the Ovu-Trac® Ovulation Predictor Kit. Manufactured by OvumOptics, Inc., the kit uses saliva to accurately identify fertility and ovulation. Customers can purchase the kit through the site's Fertilit-eStore and read testimonials from customers who have used the product. The site also features market comparisons, product background and scientific research behind the concept of saliva testing for predicting ovulation.

Colleen Biggs, President and Founder of OvumOptics, Inc., stands behind the integrity of her product with a special section under Quality Commitment. This fertility predictor has been used successfully by tens of thousands of women throughout Canada, and has recently passed Food and Drug Administration requirements for legal sale in the United States. Both Health Canada and the Food and Drug Administration in the United States consider the kit an in-vitro diagnostic medical device. Both government agencies have stringent regulations that medical device manufacturers and distributors must meet to legally sell their products to the public. With the comprehensive information available on this site, customers can make informed, confident decisions prior to purchasing with the Ovu-Trac® Ovulation Predictor Kit.

Aurora IT designs, develops, and launches customized websites and online medical marketing campaigns focused on developing brand awareness:

"Before I contracted Aurora IT to complete our new Ovu-Trac® medical
device website, I spent several weeks researching web design and successful
internet marketing strategies. I wanted to understand what qualities to
look for when contracting these services so that our new website would be
focused at our target market and rank high in the search engines. After
screening several companies, Aurora IT proved to be the most qualified -
they were professional, creative and proactive in their approach to
designing our site and involved us in every step of the process. I am very
pleased with their work to date and feel confident that their marketing
services will play a pivotal role in the future success of our business." -
Colleen Biggs, President, OvumOptics, Inc.

With a focus on being creatively strategic, the Ovu-Trac® site is unique and content-rich, which is just what their customer needs. Aurora IT has presented the Ovu-Trac® site in a way that leverages quality over quantity.

About Aurora Information Technology

Aurora Information Technology (Aurora IT) is a full service web development, design and healthcare marketing company with expertise in designing medical websites globally. Aurora is the largest Bitrix partner in the Americas. The company offers original web and medical logo designs tailored to meet specific marketing needs and builds customized, consumer-friendly, high traffic websites. For additional information about Aurora's Bitrix programming services and CMS packages available, please visit them online at, or call 914-591-7236.