SOURCE: Aurora Information Technology, Inc.

Aurora Information Technology, Inc.

August 04, 2009 11:30 ET

Medical Website Design Company Aurora Information Technology, Inc. Presents the New P&R Dental Strategies, Inc. Website

NEW YORK, NY--(Marketwire - August 4, 2009) - Medical website design and marketing company Aurora Information Technology, Inc. (Aurora IT) introduces the brand new P&R Dental Strategies (P&R) website, located at P&R helps clients with dental claim reviews, whether it be detecting dental fraud and abuse or making the dental claim review process more efficient. P&R has been a pioneer in dental benefit cost containment for over 20 years. They have 5 main products and services they wanted to showcase more effectively. When it came time to redesign their website, P&R Dental Strategies tasked Aurora IT to create a site with sophisticated functionality.

Core Project Facts:

--   Aurora IT provided website design, programming and copy writing
--   Aurora IT created a new website showcasing the core family of
     products at a glance and easier to understand. The five signature
     products include:
     --   Professional Claim Review Services (core business)
     --   DentSource
     --   Claim Review Management System (CRMS)
     --   Rapid Review Imaging System
     --   Professional Services and Consulting
--   P&R retained their primary company logo but asked for new logos for
     some of these products.
--   Aurora IT integrated a customer inquiry form on the site to
     facilitate client communication.
--   Aurora IT also included functionality for CRMS and DentSource
     consultants and clients to login to use the advanced website
--   The site is fully optimized for search engines and built with Bitrix
     Site Manager content management system.

Aurora IT created this new website to enable P&R and its clients to communicate more effectively. "We needed to work with a company that understood the website development process and is knowledgeable about the healthcare marketing space. By meeting all deadlines and quality metrics, Aurora IT did not disappoint," says Michael Urbach, Vice President of Sales & Marketing at P&R. "We are extremely pleased with our experience working with Aurora Information Technology on P&R's new website."

About P&R Dental

P&R Dental Strategies, Inc. (P&R) is a national dental consulting and cost-containment company located in New York City. P&R numbers amongst its clients large, mid-sized, and small insurance companies, TPAs, unions and self-insured, self-administered entities. P&R is the recognized industry leader in cost-containment savings generated by professional review of dental claims; turn-around time; customer service and state compliance. P&R is certified as a utilization review agent in all required states. Compliance with all state statutes and home state licensure requirements is accomplished by P&R's leading edge technology. Visit them on the web at

About Aurora Information Technology, Inc.

Aurora Information Technology (Aurora IT) is a New York-based medical website design, content management, public relations, and medical marketing firm. A majority of Aurora IT's healthcare clients have experienced patient caseload growth of 20% or more, with some as high as 50%, after the creation and maintenance of an Aurora IT website. For more information about Aurora IT's medical logo, website design, and healthcare marketing services, call 1-914-591-7236, or visit them online at