SOURCE: Medify


September 27, 2011 06:00 ET

Medify Launches Online Health Information Service to Provide Medical Insights That Are Personal, Visual, Social, and Actionable

Site Arms Consumers With Hundreds of Millions of Real Patient Experiences to Help Them Make More Informed Decisions

SEATTLE, WA--(Marketwire - Sep 27, 2011) - Medify, a leading provider of data-driven consumer health solutions, today announced the public launch of its online health insight service dedicated to helping make medical research more understandable, relevant and actionable for patients and their families. The website features hundreds of millions of real patient experiences mined from research studies and other data sources that are backed by medical professionals. Medify makes the most personalized and relevant experiences discoverable, trackable, and shareable by consumers -- in a highly engaging, graphical format -- to help them answer their most important questions about conditions, top treatments and hot research topics. By allowing patients and their families to work more collaboratively with their care providers, Medify helps them make highly informed decisions and empowers them with tools to achieve better outcomes.

"The online health landscape is littered with websites and toolsets that provide information, but don't personalize it to your specific condition or experience," said Derek Streat, Medify co-founder and CEO. "Health searches are oftentimes hindered by the overwhelming amount of results that are either too high level to be applicable or too far down 'in the weeds' to understand. Medify fills the missing middle layer, offering patients and caregivers access to real patient observations and experiences derived from professional research, in a visual format they can use to engage in deeper conversations with their medical teams."

Medify is led by CEO Derek Streat who was inspired to start the company after his own personal struggle to find information for his daughter's rare and life-threatening medical condition. Backed by a seasoned medical advisory team including leaders from UnitedHealthcare, McKesson and the University of Washington, Medify's launch enables consumers to:

  • Personalize Searches - With Medify, consumers can personalize their health searches and apply filters that allow them to distill information down to patients with similar conditions, treatment courses or demographics. With customized results, patients have the ability to see what treatments or institutions have the strongest support in their specific setting.

  • Discover & Take Action - By giving consumers access to complex medical data in an interactive, graphical format, patients and caregivers can quickly and easily view results in relation to one another. Using the information gained on Medify, patients are able to have a deeper and more engaged conversation with their medical team, leading to a greater understanding of their condition and improved outcomes.

  • Go Social - Social media tools give patients the power to create a unified support circle for getting help or simply keep their friends and family informed of new research, current condition status and treatment plans. Patients and their families can keep conversations private within their care circle, or share selected information more broadly with easy-to-use Facebook and Gmail connections.

  • Ground the Discussion - Medify empowers patients and their families to share their personal experiences with others -- whether discussing a current treatment, an institution or a hot topic related to their diagnosis. Unlike other forums, conversations on Medify are grounded in evidence. Users can start a thread by posting a question or comment on any of the millions of pieces of research contained within Medify. Others can then weigh in with their own answers or opinions. Medify believes this is the beginning of truly "socializing" the health search experience.

"There are many elements that support the successful management of a medical condition," said Roger Muller, MD FACEP, Medify advisory board member and Market Medical Director, Pacific NW for UnitedHealthcare. "The ability to have an open, honest and informed discussion with your medical team is a component that may lead to a greater chance of improved outcomes and a more cohesive relationship with those you're relying on to care for you. Medify gives patients a reliable, reputable place to go for the latest medical research and provides them the lens with which to view it, understand it, and apply it to their own personal health situations."

About Medify
Medify is revolutionizing online health search by making it personal, visual and social like never before. Medify is quickly becoming the best place online for people who are managing important health situations to discover what really works for people like them, and use their new-found insight to get help from those they trust most. The company's proprietary, patent-pending technology mines hundreds of millions of real patient experiences from disparate data sources that are backed by medical professionals. Medify then makes the most personalized and relevant experiences discoverable, trackable, and shareable by patients and their families to help them answer their most important questions. The company is backed by a seasoned team of technologists, health advocates, and medical advisors who believe in the powerful combination of research and shared experiences. For more information, please visit

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