FAIRFIELD, NJ--(Marketwired - Jul 28, 2014) - Medimetriks, a leading independent specialty pharmaceutical company serving the dermatology and podiatry markets, has selected StayinFront as its customer relationship management partner. Medimetriks will deploy StayinFront TouchRx® on Windows 8 tablets to its national sales team.
Medimetriks sought out an established partner with extensive experience in the field of pharmaceutical CRM. StayinFront's advanced, industry-focused system includes the ability to launch and track closed loop marketing (CLM) presentations with sophisticated targeting tools, all within a PDMA-compliant solution for sample tracking and inventory management. In addition, Medimetriks managers can gain valuable insights with StayinFront Touch Analytics and are able to track representative growth using the systems field coaching module.
"StayinFront provided a complete package that includes everything we need to increase the efficiency and effectiveness of our sales efforts and gain critical insight," said Bradley Glassman, Chairman and Chief Executive Officer at Medimetriks. "Their robust software, in-depth experience in the pharmaceutical field and ability to provide the full spectrum of services were all key factors in our decision."
"We are pleased to be partnering with Medimetriks," said Ken Arbadji, Vice President Sales, North America at StayinFront. "Our CRM functionality and integrated analytics will provide their sales team with the right information at the right time to improve sales efficiency and maximize their product sales. Our outstanding technology, in combination with our agility and full service approach, makes us an ideal choice for small to mid-sized pharmaceutical companies."
About Medimetriks Pharmaceutical, Inc.
Medimetriks is a leading independent specialty pharmaceutical company dedicated to the dermatology and podiatry markets. The company is committed to advancing patient care through the development, licensing and commercialization of innovative prescription skincare brands that fill unmet needs in the markets it serves. Medimetriks has expertise in commercialization, including creating brands, maximizing life cycles and generating value for biotech, generic and other development companies.
StayinFront is a global provider of the world's most innovative customer relationship management solutions. From on-demand and on-premise CRM to mobile CRM access in the field using iOS, Android and Windows 8 platforms, its ground-breaking software offers rich functionality, fast deployment and easy-to-use tools that increase sales force effectiveness. StayinFront has been selected as a strategic partner by many of the world's top consumer goods, life sciences, and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit http://stayinfront.com.