SOURCE: Medio Systems Inc.
August 21, 2007 11:00 ET
Medio Systems Acquires Mobile Advertising Provider Suhari, Inc.
Combined Technologies Create Powerhouse to Enhance Ad Network and Off-Deck Publisher Services
SEATTLE, WA--(Marketwire - August 21, 2007) - Medio Systems, Inc., the leading provider of
mobile search and advertising solutions, today announced its acquisition of
mobile development company Suhari LLC, a mobile advertising firm with
decades of combined experience and proprietary technologies. This
acquisition is strategic to the Medio's effort to extend its on-deck search
solution -- now trusted by operators such as Verizon Wireless, T-Mobile and
TELUS Mobility -- to off-deck publishers as an extension of the Medio
MobileNow™ Ad Network.
"Medio has a track record of successfully partnering with mobile operators
to deliver the most intuitive mobile search experience to consumers while
increasing revenues for operators," says Medio's Chief Advertising Officer
Omar Tawakol. "Medio's acquisition of Suhari extends the same level of
commitment to the world of off-deck publishers. Suhari's deep expertise and
technological intelligence in the off-deck advertising world, married with
Medio's existing search technologies, will result in a strong, competitive
search solution that enables off-deck publishers to offer content
discoverability to its audience while generating ad revenues from the
As part of the acquisition, Suhari's two founders and team will join
Medio's mobile advertising team.
Suhari CEO Jason Rukman has more than 12 years of experience in mobile
software as an architect and manager, including responsibility for the
creation and development of embedded mobile application frameworks. Prior
to Suhari, Mr. Rukman held strategic roles at Openwave Systems, Inc.,
Philips Mobile Computing, Newton and BHA Computer, and holds two mobile
technology patents. He joins Medio as the Director of Portfolio
Suhari CTO Allen Gay brings 9 years of mobile development experience to
Medio and is the visionary behind Suhari's off-deck mobile technology,
where he joined key factors of web and mobile models to create a
differentiated platform specifically for mobile. Prior to Suhari, Mr. Gay
held leadership development positions at Openwave Systems, Consera,
Hewlett-Packard, Askme.com and Microsoft.
Medio Systems, Inc. (www.medio.com) is the leading provider of mobile
search and advertising solutions, helping mobile operators and publishers
implement the best customer search experience and enabling advertisers to
reach their target audiences. The Medio MobileNow™ Search Advertising
Network makes it easy and affordable for advertisers to reach
self-qualified audiences across multiple mobile properties, and maximizing
ad revenue by serving highly targeted mobile ads for leading mobile
operators and off-deck publishers.