SOURCE: Medivisor Inc.

September 10, 2008 09:00 ET

Medivisor, Inc. to Market Energy Drink

HUNTINGTON STATION, NY--(Marketwire - September 10, 2008) - Medivisor, Inc. (PINKSHEETS: MVSR) announced today that it intends to begin marketing its own targeted energy drink initially throughout the European continent. Energy drinks are non-alcoholic beverages which are intended to provide a quick burst of high energy to the consumer. The energy drink market is one of the trendiest and fastest growing segments within the overall beverage market. According to Market Research Group, the energy drink category has grown by 440% since 2002 to a whopping $6.6 billion in 2007 and is expected to reach $9 billion in 2011. This is going on while other beverage categories like soda are at a stand still.

Medivisor's yet to be named product will be launched in Italy within the shot category of the energy drink market. The shot category is experiencing tremendous growth due to the fact that at only two ounces, you get more energy and have less to drink than with the larger canned competitors. Additionally, their small size and ability to be consumed warm give energy shots an advantage over traditional energy drinks.

"We are very excited about the prospects of this new product in the dynamic energy drink market," said Dino Luzzi, CEO of Medivisor, Inc. "Regular energy drinks are full of sugar, caffeine and herbal stimulants. This new product will be filled with vitamins and amino acids, zero sugar, zero net carbs and only eight calories. Our product will be designed to give the consumer several hours of even energy without any of the major ups and downs associated with other energy drinks. We look to set this product apart from the competition by including a formula blend with Acai. Recently, the remarkable health benefits of Acai have been validated by modern science. Because of its superior nutrient content and unparalleled antioxidant levels, Acai is now widely regarded as one of the world's top superfoods," added Luzzi.

About Medivisor, Inc.:

Medivisor, Inc. is a rapidly growing developer of next-generation focus driven marketing tools. The company is dedicated to providing technologies that offer innovative and competitive advantages to the bioscience and pharmaceutical markets and beyond. From pre-product development through product launch and commercialization, Medivisor offers worldwide experience in delivering effective and successful integrated marketing and creative communications campaigns for the mutual benefit of its clients.

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act") Additionally, words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the performance ability of the initial units in the field. Further information on Medivisor risk factors is contained in its filings with the Securities and Exchange Commission. Medivisor does not undertake any duty nor does it intend to update the results of these forward-looking statements.

Contact Information

  • Contact:
    Dino Luzzi
    Medivisor, Inc.
    326 Walt Whitman Road
    Huntington Station, N.Y. 11746
    Tel: 631.549.7100