SAN FRANCISCO, CA--(Marketwired - Jun 3, 2013) - imgZine (pronounced "imagine"), a Dutch app development company, announced today that its MedZine app has been nominated as the "Best Mobile Business Platform" at this year's Mobile Marketing & Media Awards in the Netherlands. The award is presented to the best mobile application in the B2B and B2E segment, with a focus on acknowledging innovative communication tools that increase productivity and optimize business processes.
Developed in conjunction with Dutch-based Medix Publishers, MedZine is a highly personalized digital magazine for medical professionals that delivers articles and editorial commentary to readers' fingertips in real-time. All major international scientific journals, societies and prominent online sources in the realm of medicine are brought together in one app, allowing medical professionals to stay informed about the latest developments in their field. An editorial board of more than 25 physicians from various medical fields carefully monitors the sources used for the app.
"Few things are as valuable and scarce as a physician's time. With that in mind, we set out to develop an app that did exactly what health care providers need: continuously scan the latest medical news and publish it in a single magazine," said Rob Koenraads, Director, Medix Publishers B.V. "We searched high and low for a real-time publishing solution that would allow us to achieve our objectives for MedZine, and no app platform other than imgZine's could meet our expectations."
Described as a white label Flipboard, Pulse or Zite, imgZine's platform allows publishers to push content in real-time to customized apps on smartphones and tablets running iOS, Android and Windows operating systems. Content channels can also be personalized by the user and are fully integrated with social media platforms.
MedZine makes it easy for medical specialists to create their own real-time magazine. After selecting one or more of the 47 specialized medical fields, MedZine is continuously and automatically updated to include the most recent news found in prominent international medical sources. By making use of smart semantic technology, MedZine ensures that any healthcare provider can quickly browse the latest medical news and easily share via by email, Facebook, LinkedIn and Twitter.
"Being nominated by the Mobile Marketing and Media Awards is a testament to both MedZine's remarkable functionality and the timely, high-value content provided by Medix," said Bert Kok, founder and CEO of imgZine. "We're looking forward to working closely with publishers and professionals in all industries to produce apps that ultimately improve the way we communicate and digest information in this digital age."
MedZine is available for download in Apple's App Store and Google Play Store.
For more information about MedZine, visit www.MedZineApp.com or watch the video.
About imgZine
Founded in 2011, imgZine's founders were inspired by the success of iPad apps like Flipboard, Pulse and Zite. They realized that the publishing industry was undergoing a massive disruption, driven by the convergence of storytelling, advertising and technological innovation. Targeting publishers, enterprise and media agencies, imgZine's platform enables effortless publishing of real-time, dynamic magazines on smartphones and tablets, based on existing content.
About Medix Publishers B.V.
Medix Publishers B.V. is a publishing house focusing on further improving the product and market communication of medical companies towards their key audiences (healthcare professionals/ patients). Projects include sponsored publications, apps, and multimedia customer publishing projects.