SOURCE: Medline Industries, Inc.

Medline Industries, Inc.

July 10, 2013 12:12 ET

Medline Launches 'AVE.,' Healthcare Scrubs With a Flare for Fashion and Fun

AVE. Gives Traditional Scrubs a Fashion Facelift With Style and Sophistication

MUNDELEIN, IL--(Marketwired - July 10, 2013) - Medline Industries, Inc., is giving a makeover to its iconic medical scrubs worn by nurses and doctors for decades with the launch of AVE.®, a new collection of clinical scrubs that introduces sophistication and style to traditional clinical wear.

AVE., short for Avenue, is a fashion-forward scrubs line designed the way health care workers want to look and feel today -- sophisticated and stylish yet fun and contemporary. AVE. features pockets within pockets, pants that fit like a favorite pair of jeans, stretch panels that move as if you were in yoga class, and tops that bring a waist line back to healthcare.

To emphasize the high-style feeling conveyed by the new collection, each garment within the line is named after a prominent and fashionable American street, such as: Fifth, Madison and Park Avenues in New York City, Michigan Avenue in Chicago and Ocean Avenue in California.

"AVE. was designed by nurses and for nurses. They told us that when they're at work, they want to wear clothes that fit and feel like their everyday wardrobe -- stylish, modern and comfortable," said Tim Abate, president of Medline's textile division. "We designed AVE. with these characteristics in mind. The fabrics are soft and smooth like you'd find in workout wear with a style both women and men will feel and look comfortable and professional in, even after a long day of providing patient care."

Medline also designed the AVE. collection to help bring more style to its Color-by-Discipline program. Color-by-Discipline helps patients and visiting family members quickly identify a hospital employee's role by the color of scrub they are wearing. 

"It's important for the success of these uniform programs that staff is given the opportunity to exude personal style with the garments they wear," said Abate. "So, offering sleek and slimming options within those colors became our goal."

With nine styles and 11 of the top Color-By-Discipline colors (navy, charcoal, caribbean, black, ceil, royal, hunter, wine, chocolate, pink and purple), Medline is able to bring a new solution to the forefront.

AVE. tops and bottoms are made of a polyester, rayon and spandex fabric blend that combines smoothness, flexibility and strength. AVE.'s fabric blend contrasts to traditional scrubs, which generally have a polyester and cotton blend that feels stiff to the touch and does not stretch.

AVE. is available exclusively through Medline's online store www.scrubs123.com, including free shipping.

About Medline

As the nation's largest privately held manufacturer and distributor of health care and surgical products, Medline manufactures and distributes more than 350,000 products to hospitals, extended care facilities, surgery centers, physician offices, home care agencies and providers, and retailers. Recently named one of the nation's "Best and Brightest Companies to Work for," Medline is headquartered in Mundelein, Ill., and has more than 1,100 dedicated sales representatives nationwide to support its broad product line and cost management services. 

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