January 29, 2007 08:00 ET

MEDSEEK Adds Strategic Marketing Website Planning and Design Services for Hospitals and Health Systems

SOLVANG, CA -- (MARKET WIRE) -- January 29, 2007 -- MEDSEEK, a leading provider of enterprise eHealth solutions, with 600-plus hospital clients across the US and Canada, announced today that it has expanded its eHealth Strategic Services (eHSS) group to include Strategic Marketing Website Planning and Design Services for hospitals, health systems and care delivery organizations.

The new MEDSEEK services enable healthcare organizations to design and transform their marketing web sites into more effective and innovative marketing tools for driving increased web traffic, greater brand recognition and high user loyalty. MEDSEEK consultants help hospital marketing and IT professionals by:

--  Providing web site strategies and redesigns that match and enhance the
    current business development strategy
--  Developing complementary "micro sites" that extend the hospital brand
    into discrete service lines and support special initiatives such as staff
--  Producing targeted direct marketing programs that help hospitals
    attract new households and convert web site visitors into paying patients
The new MEDSEEK unit is led by Bill Holland, a marketing veteran with more than 20 years of agency work and design experience across healthcare and other industries, including award-winning engagements for 3M, ExxonMobile, Verizon and other brands. Throughout his career, Holland has led hundreds of engagements ranging from strategic web and targeted marketing programs to fully integrated branding campaigns. Holland's team includes Lauri Luckey, who is tasked with strategic and creative oversight of marketing web site redesigns and integrated marketing programs for MEDSEEK clients. Luckey's background includes marketing project management engagements for Nestle USA, Fisher-Price, and Proctor & Gamble. Holland, Luckey and their specialized team of editors and designers have worked together on more than 100 healthcare client engagements over the past three years.

"We are excited to be able to offer these new high-end eHealth marketing services to our healthcare clients," explains Richard Grehalva, vice president of eHealth Strategic Services for MEDSEEK. "Bill, Lauri and their team provide hospital marketing leaders with healthcare web best practices that address design, content, navigation, dynamic context and call-to-action messaging, as well as search engine optimization, patient acquisition programs, usability testing, back-end systems integration and other eHealth marketing needs."

MEDSEEK's eHealth Strategic Services division is comprised of more than 30 eHealth consultants, business analysts, industry specialists, engagement managers and IT professionals. These individuals work closely with MEDSEEK's engineering division to deliver:

--  Strategy, Assessment and Planning
--  Marketing Services
--  Custom Portal and Application Development
--  Technical Consulting and Project Management
eHealth Continuum™ is MEDSEEK's suite of strategic eHealth consulting services designed to help healthcare organizations fully embrace, implement and optimize eHealth technology for clinical excellence, business efficiency and competitive advantage. eHealth Continuum provides the knowledge, thought leadership, strategic planning and eHealth operations expertise necessary to help healthcare clinical and business leaders accomplish greater continuity in patient care by:
--  Harnessing the power of the internet as the healthcare enterprise
    "bonding agent"
--  Coordinating and linking disparate electronic information resources
--  Facilitating seamless movement of critical knowledge to patients,
    consumers, employees and physicians anywhere and anytime
eHealth Continuum includes:
--  eHealth Map - a comprehensive, custom-developed strategic plan for
    hospital and health system enterprise eHealth enablement.

--  eHealth Compass - tactical services applied to guide development of
    totally new web portals and applications or to transform existing
    eHealth technology into more innovative and effective solutions.
    eHealth Compass services and deliverables include:
      --  Functional Design Specifications
      --  Tactical Plan
      --  Implementation Workshops
      --  Strategic Web Tune-Ups

--  eHealth Benchmark - a proprietary MEDSEEK benchmarking tool and
    database that will help hospitals and health systems evaluate their
    eHealth positioning and influence the way they perform against
    competitors and best practice leaders in eHealth.

--  eHealth Navigator - MEDSEEK professional personnel resources supplied
    to serve at client sites in various eHealth job capacities and key
    functional roles, including eHealth project managers, eHealth
    engagement managers, interim eHealth directors and interim CIOs.

--  eHealth OneSource - MEDSEEK's comprehensive, full-service eHealth
    business process outsourcing solution for hospitals that prefer to
    delegate all or a portion of their enterprise eHealth initiatives,
    including eHealth planning, implementation, development, web
    applications, existing portals, operational management activities,
    technology hosting and support personnel to MEDSEEK. eHealth OneSource
    encompasses the eHealth Map, eHealth Compass, eHealth Benchmark and
    eHealth Navigator solutions.
"Hospitals throughout the country today are attempting to create a better experience for patients, physicians, hospital staff members, healthcare consumers and the community at large," explains Mike Drake, CEO of MEDSEEK. "This task becomes extremely difficult when you consider the number of different hospital information resources and systems all of these people must contend with to access and exchange the information needed for a seamless healthcare experience. MEDSEEK serves as the 'enterprise bonding agent' for tying all of these disparate systems together. Rich Grehalva and his eHSS team play a crucial role in helping healthcare leadership teams plan, organize and execute this transformation to comprehensive enterprise eHealth enablement."


Solvang, Calif.-based MEDSEEK provides healthcare organizations with online portal management technology for more efficient communication and interaction among institutions, caregivers and patients. MEDSEEK's comprehensive software platform, PortalMaker E, developed specifically for healthcare and the web, creates the infrastructure for more powerful internet, intranet, portal and mobile solutions. With a library of over 140 proven application interfaces, MEDSEEK also provides clinical integration, leveraging existing health information systems (HIS) applications to function as the central viewpoint for all patient data. MEDSEEK, which has been recognized on Deloitte & Touche's Los Angeles Technology Fast 50 list for five consecutive years, has more than 600 installed hospital clients, including Henry Ford Health System, Advocate Health, Cardinal Health System, Pediatrix Medical Group and the Cleveland Clinic. MEDSEEK also maintains offices in Alabama and Mississippi. For more visit or call 888-MEDSEEK.

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