August 08, 2005 07:00 ET

MedSeek Partners With Private Health News to Offer Hospitals Value-Added E-Marketing Tools to Enhance Patient Acquisition & Retention

SOLVANG, CA -- (MARKET WIRE) -- August 8, 2005 -- MedSeek, a leading e-healthcare company, announced today a partnership with Private Health News (PHN) to offer a turnkey private label, e-marketing solution for hospitals across the country. Programs are designed to create ongoing, targeted relationships and to promote hospital programs and services to consumers based on their specific healthcare interests.

PHNs' administration tool is integrated into MedSeek's Sitemaker Content Management Solution (CMS). Services can be easily added to a hospital's website without any site redesign or programming. This value-added option creates links to a hospital's website and provides a unique mechanism to obtain a permission-based, targeted database of consumers tied to specific health conditions, which facilitates proactive care management and the ability for the hospitals to continually communicate with patients.

MedSeek's hospital customers can select from the following e-marketing offerings:

--  My Health Newsletter - Consumers receive a customized monthly e-health
    newsletter designed around the topics they select.  Each topic has up to
    three recent peer reviewed articles, pulled from over 350 publications and
    journals. Hospitals can easily add their own articles and customization to
    direct consumers to their programs and services based on their healthcare
--  My Health Reminders - Positions hospitals to help consumers take care
    of themselves and their loved ones by reminding them of key preventative
    screenings and other periodic exams.  Reminders are e-mailed and can be
    customized to promote the hospital's programs, services, and physicians.
--  My Baby Expectations - Monthly e-newsletters "Preparing Your Home for
    Your Baby," and "Baby's First Year" help expectant parents to prepare to
    care for their baby. They can be customized to promote the hospital's
    programs, services and physicians.
--  My Health Links - Provides a list of best ranked health-related
    websites. This positions the hospital as a portal for information on
    healthcare and generates traffic to their website.
--  Easy Mail - A powerful CRM tool, Easy Mail's targeted e-mails can be
    sent anytime, informing consumers about special programs based on their
    health interests and/or other demographics.
"Our goal is to facilitate online communication and to provide hospitals with the latest tools to increase access to patients and reduce their workload," explains Gale Wilson-Steele, CEO of MedSeek. "Private Health News' online marketing programs will help our hospitals provide their customers with access to news from numerous content sources based on their unique preferences as well as provide an ongoing vehicle to reach consumers online."

According to Private Health News President, Daniel Ansel, "We are honored to partner with MedSeek, the cutting-edge content management software provider to hospitals, to align our award-winning e-marketing services and enhance MedSeek's solutions, particularly as the market evolves to a growing reliance on patient portals."

MedSeek clients will receive preferential pricing for Private Health News, which includes a Spanish version.

About Private Health News

Private Health News, Inc. (PHN) was founded in late 2002 to help healthcare providers and others build an on-going "permission-based marketing pipeline" to communicate with health consumers on topics of interest specific to each person. Today, PHN is a recognized leader in e-health strategies with endorsements from major hospitals and healthcare website communication groups. For more information, visit or call 513.731.6700.

About MedSeek

MedSeek provides hospitals, provider groups and managed care organizations with full-featured online communications tools that empower organizations such as the Henry Ford Health System, Advocate Health, Pediatrix Medical Group and the Cleveland Clinic to build and manage their own websites, intranets and web portals. MedSeek incorporates health information management tools, secure data access and patient/physician connectivity to promote interactions between patients and providers.

MedSeek, which has been recognized on Deloitte & Touche 2004 Los Angeles Technology Fast 50 list for four consecutive years, has more than 450 installed hospital clients. To learn more visit or call 800-MEDSEEK.

Contact Information

    Amendola Communications for MedSeek
    Jodi Amendola
    Email Contact