SOURCE: MedSpas of America, Inc.

August 13, 2007 09:01 ET

Medspas of America Enters Cosmeceutical Market With Natural Renu

Creates New Opportunities for Company in $5.4 Billion Industry

ATLANTA, GA--(Marketwire - August 13, 2007) - Medspas of America Inc. (PINKSHEETS: MEDP) ( announced today that it has established a new division to penetrate the $5.4 billion cosmeceutical industry under the brand name Natural Renu. The company's new initiative will be a line of cosmeceutical products focusing on the anti-aging and skin healthcare markets. The action reflects the Company's belief in both the strength of the market and the strength of its brand positioning as a key service provider in the Medspa and Dayspa industry.

The new division will operate under the brand name of Natural Renu. The company will focus its sales efforts primarily through two marketing channels. The first and primary sales channel shall be the Internet. By utilizing its existing skill set and marketing prowess in this area, the company shall initiate an intensive online awareness campaign and drive potential users of this type of product to its web site. The second target audience shall be to exclusive Dayspas, Resorts and Medspas around the world.

"The new division continues to diversify the offering base and revenue income of the company. This exclusive new line of products fits in with our forward-looking vision of offering services and products to our clients through the Internet and our own Medspas," states Paul Smith, CEO.

According to Nutrition Science News, the term "cosmeceuticals" was coined after numerous products emerged on the market that combined common cosmetic preparations with nutraceuticals. Cosmeceutical ingredients are most often used in products for anti-aging purposes. US cosmeceuticals demand will grow 8.5 percent annually, propelled by a stream of new products offering age-defying and other appearance-enhancing benefits. Skin-care products will remain dominant while professional products will grow the fastest.

SAFE HARBOR STATEMENT: Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results in the future to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition and risk inherent in the operations of a company.

Contact Information

  • Investor Contact Information:
    Rich Kaiser
    Investor Relations