SOURCE: MedSpas of America, Inc.

July 12, 2007 09:05 ET

MedSpas Releases CEO Letter to Shareholders Describing Diversification Plans

ATLANTA, GA--(Marketwire - July 12, 2007) - MedSpas of America, Inc. (PINKSHEETS: MEDP), www.medspasofamerica.com, today released a letter to the Company's shareholders from Chairman and CEO, Paul R. Smith.

Dear Fellow and Valued Shareholders,

The medspa industry is experiencing rapid advancement in technological, operational and marketing changes. These dynamic changes in an emerging industry create market niche opportunities for MedSpas of America. Over the past six months, management has identified several untapped market niches that will allow us to diversify without losing focus.

In the past 90-days, we have made several adjustments to our business model that, in the opinion of management, will accelerate the growth of our company. In addition to our strategy of building a chain of branded medspas, management is moving the company into several vertical markets that are related to the service and supply side of the industry. The company has chosen an Interactive-based strategy to penetrate these market niches.

The company has targeted several qualified internet companies that meet the specific criteria established by management. These companies are now under review with management's intention to acquire and assimilate them into our company's business portfolio. These acquisitions will quickly move the company into a leadership position within these niche verticals. The company will then build on these acquisitions to continually expand its market share in the medical and medspa industry.

The company will continue its development of a branded chain of medspas. With the additional diversification into an Interactive-based supply/service business model provides the same profitability levels with substantially less capital cost and overhead, thus, balancing our cash flow and enhancing future shareholder value.

The dynamics of the medspa industry continues to grow and change as the industry evolves from its infancy some eight years ago to its current state of an emerging force that is poised for substantial growth over the next five years. According to the International Medical Spa Association (IMSA), the Medspa movement has been closely linked to the growing baby boomer generation in the United States, consisting of persons born during the post-World War II birth rate boom from 1946 - 1964. Baby boomers are the wealthiest, best educated and most sophisticated consumers in history and at 78 million strong, they are the single largest consumer group in the U.S. today. They currently make up 51 percent of the total U.S. population and control 75 percent of this country's wealth. IMSA statistics indicate that 12,000 Americans turn 50 every day (1 every 8 seconds) and this will continue for the next 20 years. Americans over 55 will grow by 60 percent in the next 20 years and their buying power will exceed $2 trillion in 2007.

Management is excited about the future and we look forward to continuing the efforts that bring profitability and shareholder value to the company.

Sincerely,

Paul R. Smith
Chairman & CEO

This press release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are not guarantees of future performance. Such statements are subject to risks and uncertainties and other factors as may be discussed from time to time in the Company's public filings with the U.S. Securities and Exchange Commission ("Commission"), press releases and verbal statements that may be made by our officers, directors or employees acting on our behalf which could cause actual results to differ materially from those discussed in the forward-looking statements and from historical results of operations. In addition to statements, which explicitly describe such risks and uncertainties, statements with the terms "believes," "belief," "expects," "plans," "anticipates" and similar statements should be considered uncertain and forward-looking. Factors that might cause such a difference include, without limitation: the uncertainty of the Company's ability to meet capital needs and as further set forth in our public filings filed with the Commission and our press releases.

Contact Information

  • Investor Contact Information:

    Rich Kaiser
    Investor Relations
    YES INTERNATIONAL
    800-631-8127