SOURCE: Merging Media Productions Inc.

Merging Media Productions Inc.

Merging Media Productions Inc.

September 24, 2013 12:56 ET

Meeting of the World's Top Cross-Media Minds

Avatar's Kathy Franklin Heads Impressive List of Global Multi-Screen Leaders at 4th Annual Merging Media Conference

VANCOUVER, BC--(Marketwired - Sep 24, 2013) -  A world-renowned panel of industry superstars will share their knowledge at Merging Media 2013: Global Edition, Canada's Premiere Cross-Media Event. Topping the roster is Kathy Franklin of James Cameron and Jon Landau's Lightstorm Entertainment. She oversees the global brand strategy for the Avatar franchise and its two sequels in development, across all categories and platforms.

Presented by Merging Media Productions Inc. and The Canada Media Production Association's - BC Producers' Branch (CMPA-BC), Merging Media is aimed at media professionals from across the industry spectrum. The event showcases the best and brightest cross-media innovation, promoting interaction and highlighting the latest transmedia trends, business intelligence and creative strategies that are shaping the industry worldwide.

This year's conference lineup features a dazzling assembly of global transmedia experts with worldwide reputations in Cross-Media. With more than 50 scheduled speakers, highlights include:

  • Kathy Franklin (USA) - President, Franchise Development, Lightstorm Entertainment
  • Lara Hoefs (USA) - Founder and CEO, StoryDisruptive; Brand Manager and Transmedia Producer for The Twilight Saga
  • Gary Hayes (Australia) - Transmedia Guru, Founder,
  • Michel Reilhac (France) - Transmedia Consultant, Media Business School
  • Liz Rosenthal (UK) - CEO and Founder, Power to the Pixel
  • Caitlin Burns (USA) - Transmedia Producer and Lead Editor, Starlight Runner Entertainment
  • Alison Norrington, UK - CEO and Founder, storycentralDIGITAL
  • Brian Seth Hurst (USA) - CEO, The Opportunity Management Co.
  • Christopher Sandberg (Sweden) - Founder and Chief Creative Officer, The company P
  • Sara Moscovitz (USA) - Senior Vice President, Strategic Marketing, Syfy

For its 4th annual conference, Merging Media has placed a special emphasis on building global partnerships and collaborations. "We're breaking down silos between media disciplines and actively building bridges between Canada, Europe and the rest of the world," explains Christine Lim-Labossiere, CEO/Founder of Merging Media Productions Inc. and Founder/Executive Director of the Merging Media Conference. "For the very first time, as part of our Pitch 360 Competition, producers from France and the Nordic Region will be invited to present their projects, meet potential Canadian co-production partners and network with our companies."

Merging Media 2013: Global Edition is presented in partnership with the B.C. Producers' branch of the Canadian Media Production Association. "The global focus of Merging Media this year will provide opportunities to build new international business relationships and showcase our creative content to an expanded audience," says Liz Shorten, Managing Vice-President Operations and Member Services for CMPA-BC.

For this year's Global Edition, strategic partnerships have been formed with Power to the Pixel (UK), BoostHbg (Sweden) and the Consulate General of France (Canada). Special features include: European Focus, The Creative BC Pitch Parlour, Merging Media $10,000 Pitch 360 Award, Telefilm Canada Canuck Showcase, TELUS Optik TV™ Pitch 360 Award and the VEC i-Gallery (Innovation Gallery) at the #MM2013 BIZ HUB.

Merging Media is proud to be a leader in gender equity in the Cross-Media community. The 2013 speaker roster is more than 50 per cent female, compared to an average of 20 per cent at similar conferences around the globe.

Merging Media delegates include digital media professionals, film and TV producers, funders, broadcasters, advertisers, marketing executives, transmedia content creators, game designers, interactive developers, publishers, writers and academics who are looking for information, discussion and opportunities within the convergent trends of today's modern media marketplace.

The Merging Media 2013: Global Edition conference runs November 6-7 at the Granville Island Stage and Revue Stage, with a pre-conference Masterclass led by Liz Rosenthal, CEO/Founder of Power to the Pixel, November 5 at the Granville Island Hotel. Registration is available at

About Merging Media Productions Inc.:

Merging Media Productions Inc. is an event production and management company dedicated to producing exceptional future-facing cross-media and transmedia media events.

Merging Media organizes programs and initiatives to promote the understanding of cross-media and transmedia production, while providing strategic opportunities for partnerships to develop across media disciplines and international boundaries. Programs include the flagship Annual Merging Media Conference, seminars, labs and workshops delivered in Canada and Asia.

About CMPA-BC:

The BC Producers' Branch of the CMPA is a non-profit trade organization that works on behalf of over 75 British Columbia companies engaged in the production and distribution of television, feature film, and digital media content. More specifically, it promotes the general interests of its members municipally, provincially, federally, and internationally; negotiates and manages labour agreements with guilds and unions; and undertakes a variety of industry development initiatives to build the capacity of BC based companies.