October 05, 2011 14:59 ET

Meeting Professionals International Chicago Area Chapter and Team Up to Create Growth Opportunities for Both

For This Association, Partnering With an Entrepreneurial Member Means Business

CHICAGO, IL--(Marketwire - Oct 5, 2011) - Meeting Professionals International, Chicago Area Chapter (MPI-CAC) -- a professional association serving 1,100+ meetings industry professionals -- and -- an online resource for event managers -- announced the creation of a strategic partnership that supports both organizations' growth goals.

With today's challenging business environment serving as motivation, the leaders of MPI-CAC turned to their membership base in search of prospective win-win partnerships.'s CEO, Jim Grillo, was among the first to recognize the opportunity to forge a mutually beneficial arrangement with his professional association. As the former president of MPI-CAC, an accomplished entrepreneur, and a Certified Meeting Professional (CMP), Grillo urged MPI-CAC leadership to "think outside the box" in the creation of a partnership designed to optimize respective resources and exposure.

The two-year partnership relies on the exchange of such strategic marketing activities as email campaigns, events and social media, thereby significantly expanding outreach and growth opportunities for both organizations.

MPI-CAC's President, Char Shada, CMP, believes this partnership and partnerships like these can be a critical component to the association's future growth, stating, "MPI-CAC is thrilled to partner with such an innovator in the meetings industry. We look forward to working closely with toward mutual success." She continued, "We're hopeful that this partnership will become a long-term relationship that can serve as a positive model for other associations."

Grillo shared his enthusiasm for the partnership, stating, "As a long-time member and past president of MPI-CAC, this partnership means a lot to me personally. As an entrepreneur, this is a real opportunity to increase exposure while supporting my professional association."

To learn more about MPI-CAC, visit or call 888-721-8908. For more information on or Jim Grillo, please visit or call 630.916.8000 ext. 3.

About Meeting Professionals International - and MPI-Chicago Area Chapter
Meeting Professionals International (MPI) is the meeting and event industry's largest and most vibrant global community. MPI global membership is comprised of more than 24,000 members belonging to 70 chapters and clubs worldwide. It serves its members by providing human connections to knowledge and ideas, relationships, and marketplaces. As the largest chapter within the 24,000+ member global Meeting Professionals International (MPI), the 1,100 member Chicago Area Chapter has connected its community of meeting and event professionals to comprehensive support, industry knowledge and business opportunities since its inception in 1976. For more information, visit or call 888-721-8908.

Launched in 2004, is Chicago's preferred online resource for meeting and event planners seeking Chicago solutions for their meetings, events, client outings, corporate activities, ground transportation needs and meeting and event services. President and founder Jim Grillo, CMP (certified meeting professional) is an accomplished meetings industry leader. Grillo served as President of Meeting Professionals International - Chicago Area Chapter, President of the Hospitality Sales and Marketing Association of Illinois, and as a committee member for several industry organizations. Grillo is the recipient of the 2008 Emmy Award, Alternate Media/News; 2008 Supplier Hall of Fame Award, Illinois Meetings & Events; and 2009 individual Hall of Fame Award, Meeting Professionals International - Chicago Area Chapter. He is a frequent contributor to industry conferences and publications. For more information, call 630.916.8000 ext. 3, or visit the blog at, or

Contact Information

    Gretchen Kihm Stegall
    Trifecta Marketing Resources, LLC
    Email Contact
    c 847.922.5931