SOURCE: MeetMe, Inc.

MeetMe, Inc.

October 03, 2012 09:00 ET

MeetMe® Enhances Mobile Offer Wall With Video

NEW HOPE, PA--(Marketwire - Oct 3, 2012) - MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, has announced the addition of video to its mobile Offer Wall through Tapjoy, Inc., a mobile advertising and publishing platform with a global mobile audience spanning more than 70,000 applications. In addition, MeetMe is adding its own Social Theater capabilities to the Offer Wall for MeetMe direct sold advertisers. Users may watch sponsored video and participate in other activities in exchange for MeetMe's virtual currency, MeetMe Credits. Video is available on both Android and iPhone.

"Our second quarter results showed virtual currency now accounts for more than half of mobile revenue," said Bill Alena, Chief Revenue Officer, MeetMe, Inc. "We look to continue to drive mobile monetization through innovative uses of our virtual currency, while at the same time delivering to our clients the most impactful mobile ad units."

Social Theater is a MeetMe exclusive product that enables the company to deliver client campaigns across social networks by engaging with consumers who opt in to view a sponsored video, answer survey questions, and share the experience with their friends.

Cautionary Note Concerning Forward-Looking Statements
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including statements regarding mobile monetization. All statements other than statements of historical facts contained in this press release are forward-looking statements. The words "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include unanticipated events which affect our mobile applications status on Google Play and in the Apple App Store, the effectiveness of our mobile software on smartphones and tablets and our ability to retain or increase mobile users and mobile engagement levels. Further information on our risk factors is contained in our filings with the SEC, including the Form 10-K for the year ended December 31, 2011 filed on March 14, 2012. Any forward-looking statement made by us in this press release speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. The MeetMe brand grew out of the merger of myYearbook and Quepasa in November 2011. With 60% of traffic coming from mobile, MeetMe is transforming how people discover one another in a mobile-first world. The company operates,, and MeetMe apps on iPhone, iPad, and Android.

About TapJoy
Tapjoy is a mobile advertising and monetization platform whose unique Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual currency or premium content. Tapjoy helps unlock mobile joy by empowering more than 800 million mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual currency they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 10,000 applications. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Atlanta, London, Seoul, Beijing, and Tokyo. For more information, please visit Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

Contact Information

  • Contact:
    Robin Shallow
    EVP Communications & Public Relations
    MeetMe, Inc.
    (215) 862-7823
    Follow us on Twitter @meetme

    Investor Contact:
    E. Brian Harvey
    Vice President of Capital Markets and Investor Relations
    MeetMe, Inc.
    (215) 862-1162 x266
    Follow us on Twitter @meetmecorp

    Tapjoy, Inc.:
    Andy Lutzky
    Senior Manager of Media Relations
    (415) 766-6975
    Follow us on Twitter @tapjoy