SOURCE: Meez

October 20, 2009 08:00 ET

Meez Virtual Entertainment World is Killing It in Engagement and Advertising Reach for Teens

Meez Also Announces Virtual World Integration on MySpace Platform

SAN FRANCISCO, CA--(Marketwire - October 20, 2009) - Meez, (www.meez.com), the only online virtual playground for teens to create social and multimedia activities to share with friends, today announced its successful growth as a digital advertising channel and a significant increase in U.S. engagement rates. Additionally, the company is launching a highly interactive MySpace Platform integration of the 'Meez Nation' virtual world.

With over 13 million registered users, and ranking number five in engagement for online destination sites, Meez offers brands, advertisers and media publishers access to a highly engaged teen demographic that eagerly consumes rich multimedia content and branded virtual goods. As 90 percent of Meez users are located in the U.S., advertisers gain entry to a uniquely targeted, highly coveted teen consumer audience. Active Meez users watch one million videos per day and play over 100 thousand games, typically spending at least an hour per visit to Meez Nation.

Meez gives users an entertaining, ad-supported, free experience, but also supports a paid subscription model that grants VIP users exclusive content and community features. Its virtual economy, based on the Meez virtual currency "Coinz," allows users to decorate their Roomz with premium, branded items, send gifts to Roomz owners and gain entrance to exclusive neighborhoods. Users can also purchase pre-paid "Meez Coinz Cards" at major retailers, including Target and Best Buy, opening access to virtual spending for users without credit cards or other means of online purchasing.

The avatar-based Meez Nation offers a variety of neighborhoods, locales, public hangouts and personal "Roomz" that owners can custom-decorate and share with friends. Within these destinations, users chat, share music and videos, interact through dance contests and more, all while sharing branded content and sponsored video.

"Meez is one of our most successful digital advertising partners because of its highly engaged audience and multiple options for brand promotion throughout the virtual world," said Tim Glenn, Director of Digital Planning and Development for Alloy Media + Marketing. "Its users are genuinely interested in the content Meez offers, and users not only consume it, but they get excited about it and share their experience with others."

Additionally the company is also announcing the integration of the Meez virtual world, Meez Nation, on the MySpace platform, which will be available next week. The integration will give Meez users, many of whom are already MySpace members, a new way to interact with Meez Nation, while opening up the virtual world to an even broader audience.

"MySpace offers the perfect audience for Meez Nation -- Internet-savvy teens who love to share videos and music and hang out," said John Cahill, CEO of Meez. "Offering the Meez experience to the MySpace audience not only gives users a unique way to connect with friends, but offers brands who use the Meez platform to reach teens an even greater community for spreading brand awareness through interactive advertising."

For more information on Meez or to create your own avatar, visit www.meez.com, or its application on MySpace. Meez Coinz Cards can be purchased at Target and Best Buy, or at www.meez.com.

ABOUT MEEZ

Meez is a fast-growing, online virtual community for teens that combines a social virtual world with social networking, gaming, rich multimedia sharing and MMO mechanics. With over thirteen million registered users and top five in engagement online, Meez connects teens with one another and the brands they care about. Based in San Francisco, Meez is backed by Anthem Venture Partners, Battery Ventures, Draper & Associates and Transcosmos, Inc.

For more information, visit www.meez.com.

Contact Information

  • Media Contact
    Jennifer Lankford
    or, theMIX agency for Meez
    Email Contact
    415-829-7902