SOURCE: Meez

Meez

March 03, 2010 08:00 ET

Meez Virtual Entertainment World Pushing the Envelope for Engagement and Advertising Online

Meez Also Announces Awareness Campaign for Donating Blood Through the Red Cross

SAN FRANCISCO, CA--(Marketwire - March 3, 2010) - Meez, the only online virtual playground for teens to create social and multimedia activities, today announced its ongoing growth as a digital advertising channel and a significant increase in U.S. engagement rates. Additionally, the company is launching a virtual blood drive and pointing users to the Red Cross website within Meez Nation for the month of March, encouraging young people to start thinking about how they can contribute to their real-world communities and make a difference in the world.

Meez has reached top four in engagement for online destination sites, with more time spent per visit than YouTube or Facebook (ComScore Jan 2010). With over 13 million users, Meez offers brands, advertisers and media publishers access to a highly engaged teen demographic that eagerly consumes rich multimedia content and branded virtual goods. Meez also sees the high engagement of its users as an opportunity to make a positive change in the lives and outlook of its users, and the real-world communities they live in.

"We've seen the Meez audience respond very positively to supporting causes they care about in-world," said John Cahill, CEO, Meez. "Introducing more cause-marketing into Meez is a great way to encourage teens to get excited about helping their communities, while giving organizations like the Red Cross more visibility to their next generation of supporters and donors. If brands are able to find such success marketing on Meez, then why not non-profits and community organizations?"

For the month of March, a virtual blood-bank will be moving through Meez Nation, where users' avatars can go to "give blood" virtually, as well as learn more about why, how and where to give blood in the real world by linking into resources at the Red Cross. Those who participate in the blood drive will receive a free virtual t-shirt they can wear through the virtual world to show others their support and encourage more of the community to participate.

As 90 percent of Meez users are located in the U.S., advertisers gain entry to a uniquely targeted, highly coveted teen consumer audience. Meez gives users an entertaining, ad-supported free experience, but also supports a paid subscription model that grants VIP users exclusive content and community features. Its virtual economy, based on the Meez virtual currency "Coinz," allows users to purchase virtual items and premium, branded items, send gifts and gain entrance to exclusive neighborhoods.

The avatar-based Meez Nation offers a variety of neighborhoods, locales, public hangouts and personal "Roomz" that owners can custom-decorate and share with friends. Within these destinations, users chat, share music and videos, interact through contests and more, all while sharing branded content and sponsored video.

For more information on Meez or to create your own avatar, visit www.meez.com, or its application on MySpace. Meez Coinz Cards can be purchased at Target and Best Buy, or at www.meez.com. For more information about this release, including video, photos and downloadable media please visit: http://meez.presslift.com/engagement.

ABOUT MEEZ

Meez is a fast-growing, online virtual community for teens that combines a social virtual world with social networking, gaming, rich multimedia sharing and MMO mechanics. With over thirteen million registered users and top five in engagement online, Meez connects teens with one another and the brands they care about. Based in San Francisco, Meez is backed by Anthem Venture Partners, Battery Ventures, Draper & Associates and Transcosmos, Inc.

For more information, visit www.meez.com.

Contact Information

  • Media Contact
    Vanessa Camones or Jennifer Lankford
    theMIX agency for Meez
    Email Contact
    415-829-7902