September 19, 2007 10:15 ET

mEgo Launches First-of-Its-Kind Interactive Avatar That Ports Across the Web

New Online Identity Tool Debuts at TechCrunch40 Conference in San Francisco; Deal With Tagged Also Announced; Users Can Now Customize Their Digital Identity and Create Multimedia Menu of Their Interests

SAN FRANCISCO, CA--(Marketwire - September 19, 2007) - mEgo, selected to present at the 2007 TechCrunch40 conference as one of this year's hottest start-up technology companies, yesterday unveiled its flagship product named mEgo. A mEgo is a patent-pending portable multimedia profile that allows users to share dynamic, customized visual identities of themselves across the web. In conjunction with the launch, mEgo also announced a distribution partnership with social networking site Tagged and a new application mEgo is building for the Facebook platform.

There are now more than 400 million social networking profiles online, with most users maintaining multiple profiles across various sites. A mEgo is a highly functional and customizable digital profile that allows users to:

--  Create a sophisticated, personalized, visual representation of
    themselves in the form of an digital avatar;
--  Aggregate (within the avatar) all personal online interests such as
    profile details, videos, photos, feeds, and widgets, creating a multimedia
    menu of their personality;
--  Place the avatar simply and easily on multiple social networking
    sites, blogs, IM clients, websites and mobile devices;
--  Manage their personal profile in one centralized location with
    automatic real-time updates across the web.

"Most online profiles are about filling in the blanks. mEgo allows users to express who they really are in digital form. Imagine how you want to represent yourself on the web and you can do it with mEgo," said mEgo co-founder Ariel McNichol. "We are honored to have been chosen as one of the hottest start-up technology companies of 2007 by TechCrunch and we are truly excited to introduce mEgo to the public today."

Co-founder Julia Johnston said, "mEgo is a first-of-its-kind technology that promotes and enhances online social interaction. mEgo gives people a chance to reclaim and control their online identity and present themselves in a more sophisticated and attractive format."

mEgo is one of 40 cutting edge and innovative start-up technology companies selected from a pool of over 700 applicants to debut and demo its product at TechCrunch40, a two-day conference hosted by tech industry blogger Michael Arrington whose TechCrunch blog is read by more than 600,000 people per day.

mEgo is free to users and will be monetized through advertising and sponsorships. By early 2008, mEgo will share advertising revenues with its users. mEgo is partnering with existing social networks to create co-branded versions of mEgo with special applications on those sites. In addition to a partnership with Tagged, the company is in discussions with other social networks, blogs, IM providers and widget providers. The company will launch an application on the Facebook platform at the end of September.

mEgo launched yesterday as a limited feature open beta, with expanded feature capabilities scheduled for late 2007 and winter of 2008. mEgos will first be available for the PC / MAC environments, but will soon also be deployed for mobile platforms, allowing a user to share her profile on virtually any device.

mEgo is led by co-founders Ariel McNichol and Julia Johnston. Ariel has a successful track record of creating hit software, games and mobile products for companies such as Yahoo!, AOL, Lucas Arts and Disney. Julia is a lawyer and highly accomplished business strategist in the technology, media and telecommunication industries. mEgo is a Los Angeles-based company, well-backed and funded by notable angel investors in the technology and media industries.

Everywhere you go mEgo! Create your own mEgo at

About mEgo:

mEgo is the next generation in digital self expression. It is a first-of-its-kind "portable multimedia profile" that allows users to share dynamic and customized visual representations of themselves across the web And mEgos go everywhere you networking sites, blogs, IM clients, etc. mEgo's unique patent-pending interface and robust engine offer a combination of features that are not available anywhere else: a customized, functional avatar, an aggregation engine, a profile management suite, all highly portable and user-controlled via both public and private interface. mEgo is currently in beta-launch with major expanded feature releases scheduled for late 2007 and winter of 2008. Create your own mEgo at

About TechCrunch40:

TechCrunch40, LLC is a joint venture between Jason Calacanis and TechCrunch, and was created to organize and sponsor the TechCrunch40 Conference, designed to showcase the forty hottest new product launches on the Internet and create passionate debates about the new companies and new technologies presented. Corporate sponsors for the 2007 TechCrunch40 Conference include: AOL, Axosoft, Charles River Ventures, Clearstone Venture Partners, Fenwick & West, Howard Rice, Nemerovski Canady Falk & Rabkin, Mayfield Fund, Perkins Cole and Sequoia Capital.

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