SOURCE: Clarity, a division of Plantronics

Clarity, a division of Plantronics

November 16, 2011 15:06 ET

Meijer Unveils Two Clarity Phones to Help Seniors Stay Connected

Midwest Retailer Introduces New Amplified Phones Backed by Arthritis Foundation at Discounted Pricing to Help Holiday Tidings Ring Through Loud and Clear

CHATTANOOGA, TN--(Marketwire - Nov 16, 2011) - Clarity, a division of Plantronics (NYSE: PLT) and leading provider of communications solutions for seniors, announced today that supercenter chain Meijer will begin selling two of its amplified cordless phones, the Clarity D712 and Clarity D702. The two phones, designed and engineered to address age-related health concerns, were recently awarded the Ease-of-Use commendation from the Arthritis Foundation and will be available at all Meijer locations throughout Michigan, Ohio, Indiana, Illinois and Kentucky, with limited-time price reductions.

  • Meijer will offer the Clarity D712 at a discount of $10 for $69.99 between Nov. 6 and Dec. 3.
  • Meijer will offer the Clarity D702 at a discount of $5 for $47.99 between Dec. 4 and Jan. 31.

Both amplified cordless phones address specific challenges experienced by many aging Americans, including hearing loss, low vision, and limited mobility caused by arthritis, stroke or other conditions.

"Meijer is committed to offering great value," said Rob Shadowens, senior buyer for communications at Meijer. "And by introducing these two Clarity phones at a reduced price, we hope to play an important role in ensuring that customers in our region can fully benefit from the technology these amplified phones offer."

For a growing segment of the American population, phones that feature voice amplification, large screens, and easy navigation improve the quality of both everyday and special conversations. Focusing on the unique lifestyles and needs of America's seniors, Clarity's product design and technological innovation provides communication solutions for the many thousands of individuals who otherwise could not connect easily and effectively with the outside world.

"It's one of Clarity's hopes for the holidays that, by offering phones with 'senior-smart' enhancements, friends and relatives can exchange their greetings and long-distance hugs more fully and more easily," said Carsten Trads, president of Clarity. "We're proud to partner with Meijer in making two of our amplified, easy-to-use cordless phones available to more people in the Midwest and Kentucky."

Clarity D712 - $69.99 (price reduced by $10)
The cordless Clarity D712 phone amplifies incoming audio up to 30 decibels. The D712 uses patented Clarity Power technology to eliminate feedback and distortion, minimize background noises and manage soft and loud sounds. Additional features include:

  • Ten clear ringtones with six levels of volume
  • Largest keypad among cordless phones
  • Hearing aid compatibility
  • Digital answering machine
  • Support for up to five handsets or intercoms
  • Awarded the Arthritis Foundation's Ease-of-Use commendation

Clarity D702 - $47.99 (price reduced by $5)
The cordless Clarity D702 employs Clarity Power™ technology to amplify and refine spoken words, with the capacity to increase volume by 30 decibels. Additional features include:

  • Largest keypad among cordless phones
  • Hearing aid compatibility
  • Adjustable tone control
  • Loud and clear handset speakerphone
  • Awarded the Arthritis Foundation's Ease-of-Use commendation

About Clarity - Smart for Seniors™
Clarity, a division of Plantronics (NYSE: PLT), creates smart communication solutions that help seniors live richer, more engaged lives. For more than 40 years, Clarity's innovative products -- such as amplified telephones, notification systems and assistive listening devices -- have helped people with hearing loss, low vision, limited mobility, dexterity issues and other health challenges. Clarity has pioneered many firsts -- from digital sound processing in 2005 to remote-access customer service in 2010. Millions rely on Clarity to communicate at home, at work and throughout their lives. For more information, please visit or call 1-800-426-3738.

About Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates 197 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at