SOURCE: Melissa Data

Melissa Data

January 28, 2015 08:05 ET

Melissa Data Adds Real-Time Demographics to Personator, Flagship Contact Verification and Append Cloud Service

Comprehensive Business and Lifestyle Data Enriches Customer Records, Improves Marketing Business Intelligence

RANCHO SANTA MARGARITA, CA--(Marketwired - Jan 28, 2015) - Melissa Data, a leading provider of contact data quality and address management solutions, today announced the addition of demographic data to Personator, the company's flagship contact verification and append service. An all-in-one cloud service to correct and complete contact data, Personator now includes real-time lifestyle and segmentation data that helps boost targeted marketing efforts and business intelligence initiatives.

Personator is a full-contact authentication web service that goes beyond basic, discrete component data validation. Personator cross references the validity of the data as a whole, verifying customer records are deliverable and that names correspond to address, email and telephone data. This provides the basis for data quality uplift; records are completed with all contact points appended and enriched with missing information such as name, phone, email, address, demographic and geographic information. Adding to this are Personator's new demographic capabilities, which include date of birth or death, presence of children, renter or owner and length of residence, gender, household income range and occupation -- providing users with the business and consumer information to understand current customers and better target new prospects.

"Personator's full contact authentication capabilities leverage multiple data sources to help companies gain a valid and singular view of their customer," said Bud Walker, director of data quality solutions, Melissa Data. "Diverse demographic data adds tangible value in real-time -- appealing to a large cross-section of industries and companies looking for greater insight into how to speak to customers effectively for omni-channel marketing, cross-sell/upsell, and customer loyalty."

Personator is a unique convenient cloud service with no files or software to maintain. The service supports multiple protocols such as JSON, SOAP, XML and REST and is available in flexible packages for verification, updating and/or enrichment of contact data as needs require. Take a test drive of Personator in our easy-to-use Listware for Microsoft Excel application which can be downloaded here, or call 1-800-MELISSA (635-4772) for more information.

About Melissa Data
Since 1985, Melissa Data has specialized in contact data quality and address management tools with a global perspective. The company's solutions help organizations effectively capture and maintain international customer contact data at the point of entry, ensuring accurate customer information across the enterprise. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, government and other sectors, rely on Melissa Data for a full spectrum of data validation software and services. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772). Follow Melissa Data on Twitter, Facebook, LinkedIn and YouTube.

Contact Information

  • Greg Brown
    Vice President, Marketing
    Melissa Data
    Email Contact
    (800) 635-4772 x130

    Jackie Zerbst
    MPowered Public Relations
    Email Contact
    (714) 998-3448