Melissa Data and Crafty Clicks Partner to Enable Real-Time Global Address Verification for Magento Users

RANCHO SANTA MARGARITA, CA--(Marketwired - Mar 24, 2015) - Melissa Data, a leading provider of contact data quality and data integration solutions, today announced a new global address verification plugin for users of the Magento content management system for ecommerce websites. The Magento plugin was developed by Crafty Clicks, a Magento technology partner and address lookup service provider, and incorporates Melissa Data's Global Address Verification cloud service so online merchants can verify, correct, and auto-fill addresses as they are entered, validating information for more than 240 countries and territories in real-time. Crafty Clicks and Melissa Data are now engaged in an exclusive partnership enabling data quality in Magento-based ecommerce sites, with plans for continued strategic development of high-value data quality plugins for other popular ecommerce platforms.

"Melissa Data's global address capabilities complement our own expertise in UK-based address verification. Using proven solutions and without wasting development resources, Magento users can now extend the value of contact data quality across a worldwide customer base," said Adam Stylo, founder and president, Crafty Clicks. "By adding address auto-completion and post-checkout address verification to their sites, online merchants not only assure fewer lost parcels and reduced delivery support, but also increase overall usability for customers. Shopper conversions improve, boosted by a fast, accurate, and convenient checkout experience so essential to online sales."

Magento-based sites can seamlessly validate and cleanse international addresses at point of entry, correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region. Address fields are also populated automatically after the first few digits or letters have been entered using Melissa Data's Express Entry address auto-completion functionality. This speeds data entry with up to 50 percent fewer keystrokes; online shoppers have an improved shopping experience with just one step between shopping cart and checkout, drastically reducing the drop-off rate during the checkout process.

"By working with Crafty Clicks, we are helping merchants maintain data quality as an essential business strategy," said Gary Van Roekel, COO, Melissa Data. "Online merchants can improve shipping costs and customer satisfaction, as well as the success rate of their direct marketing activities. Magento users have a distinct competitive advantage in reaching new markets and customer groups based on better data."

Click here to download the Magento data quality plugin, configurable through the Magento Admin Panel. A free trial is available so interested users can test the global address verification and address auto-completion functionality.

About Melissa Data
Since 1985, Melissa Data has specialized in contact data quality and address management tools with a global perspective. The company's solutions help organizations effectively capture and maintain international customer contact data at the point of entry, ensuring accurate customer information across the enterprise. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, government and other sectors, rely on Melissa Data for a full spectrum of data validation software and services. Melissa Data's international operations readily enable access to local sales and support, including offices in the US, Europe, Australia,and India. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772). Follow Melissa Data on Twitter, Facebook, LinkedIn and YouTube.

About Crafty Clicks
Established in 2008, Crafty Clicks is a leading provider of United Kingdom postcode and address lookup functionality. Recognized as an authorized reseller of the Royal Mail Postcode Address File (PAF®), Crafty Clicks maintains the most complete, accurate and current address database in the UK. Delivered via a robust web service and easily added to any system, Crafty Clicks' address lookup solutions support e-commerce applications and call centers worldwide, including web sites, intranets or traditional desktop applications. For more information, visit http://craftyclicks.co.uk/ or call 01628 201254. Follow Crafty Clicks on LinkedIn and Twitter.