SOURCE: Melissa Data

Melissa Data

April 02, 2012 08:03 ET

Melissa Data Demonstrates Optimized Data Quality Tools at National Postal Forum

Company's Contact Zone™ for Mailers, Canadian Mail Services, SmartMover for Excel, and MAILERS+4® Improve Postal Accuracy and Streamline Mailing Costs

LAS VEGAS, NV--(Marketwire - Apr 2, 2012) - NPF, Booth #1033 - Melissa Data, a leading provider of contact data quality and direct marketing solutions, today announced a range of data quality solutions designed to streamline mailing costs and increase postal accuracy of direct mail campaigns. Among these are: Contact Zone for Mailers, Melissa Data's flagship data quality solution with presorting specifically for postal mail; a suite of Canadian service includes change of address processing, phone appends and geocoding; SmartMover for Excel which validates, standardizes, corrects and appends new move updates in real time directly within Microsoft Excel; and MAILERS+4® which now includes Mail.Dat technology to presort mail for both automation and non-automation rate discounts for First-Class and Standard Mail.

Cleaning address databases helps improve deliverability, and timeliness of mail delivered - particularly important due to the range of promised delivery dates for various classes of mail. The imperative for mailers is to not only reduce overall waste, but also qualify for postal discounts based on technologies such as Melissa Data's SmartMover change-of-address service, now available in both Excel and Contact Zone implementations.

"Data quality strategies are essential to success in postal mailings, proving vital to reducing costs, eliminating undeliverable mail, and improving speed and accuracy of deliverable mail," said Greg Brown, vice president, marketing for Melissa Data. "Melissa Data's sophisticated yet highly intuitive tools readily enable contact data quality by putting very simple tools directly in the hands of business users."

For more on these and other Melissa Data solutions visit or call 1-800-800-MAIL (6245).

About Mailers Software, a Division of Melissa Data
Mailers Software, a division of Melissa Data, provides direct marketers with the tools necessary to acquire, retain and grow customers, including CASS™ and PAVE™ certified mail preparation software, high quality sales leads and mailing lists, list hygiene and data enhancements, and email marketing services. Our solutions help increase deliverability, improve conversions, and save on postage and mailing costs for a higher ROI from campaigns. For more information or free product trials, visit or call 1-800-800-MAIL (6245).

Contact Information


    Greg Brown
    Vice President, Marketing
    Melissa Data
    Email Contact
    (800) -635-4772 x130

    Sylvia Chansler & Jackie Zerbst
    MPowered Public Relations
    Email Contact
    (714) 998-3448