SOURCE: Melissa Data

Melissa Data

March 06, 2013 08:03 ET

Melissa Data Webinar to Examine Shipping Pitfalls in Omnichannel Retail Operations and How to Avoid Them

Experts From Melissa Data, OrderCup and Retail Online Integration Will Offer Best Practices to Improve Customer Satisfaction and Reduce Costs

RANCHO SANTA MARGARITA, CA--(Marketwire - Mar 6, 2013) -

Melissa Data, a leading provider of contact data quality, enrichment, and integration solutions, is sponsoring a free webinar entitled "Shipping Simplified: Best Practices to Reduce Returns, Logistics Costs and Customer Dissatisfaction." The online event will feature Retail Online Integration Editor-in-Chief, Melissa Campanelli as moderator to an informative discussion with Melissa Data Software Engineer, Allison Moon and OrderCup Co-Founder, Prakash Upadhyaya.

Today's omnichannel customers are more demanding than ever. They want to shop when and where they want, and they insist their products be delivered as quickly as possible. As a result, the world of omnichannel retail operations -- from customer acquisition to delivery of the final product -- is getting more and more complicated, and expensive.

This webinar will provide information and tips to guide attendees through a variety of omnichannel challenges:

  • awareness of key distribution, shipping and systems issues
  • how to capture and maintain accurate quality customer contact data
  • how to reduce undeliverable packages, customer care calls and core logistics costs with simple address verification
  • how cloud-based shipping and labeling systems are transforming ecommerce logistics

The webinar will also include a live Q&A session in which attendees can submit questions directly to the panelists.

Wednesday, March 13, 2013
2-3pm ET/11am-12noon PT

Online; Register at

Since 1985, Melissa Data has been a leading provider of data quality and direct marketing solutions. Melissa Data's product line includes data verification tools, postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements. Thousands of companies use Melissa Data's solutions to clean data, prepare mailings, reduce costs, and improve response rates. For more information or free product trials, visit or call 1-800-MELISSA (635-4772).

Contact Information

    Greg Brown
    VP Marketing
    Melissa Data
    Email Contact
    (800) 635-4772x130

    Sylvia Chansler & Jackie Zerbst
    MPowered Public Relations
    Email Contact
    (714) 998-3448