Melissa Data's Smart Data Matching Tool and New Global Address Verification Capabilities Highlighted at Data Governance and Information Quality Conference

SAN DIEGO, CA--(Marketwire - Jun 25, 2012) -

WHAT:
Melissa Data, a leading provider of contact data quality and integration solutions, is exhibiting at the Data Governance and Information Quality (DGIQ) Conference and demonstrating two recently-released products, MatchUp for SQL Server Integration Services (SSIS) -- a powerful tool that locates and eliminates duplicate customer records -- and its cloud-based Global Address Verification service to correct and standardize address information for more than 240 countries and territories.

WHY:
As many as 10 percent of the contact records in the average database are duplicates; this wastes corporate resources and hampers ideal customer relationships. Elimination of duplicate records and linking customer data supports a better understanding of each individual and their relationship to the business -- enhancing customer service, reducing costs, managing risk and improving profitability. Global address verification furthers these benefits for international business, ensuring correct address and formats consistent with postal standards of specific countries; companies benefit with faster international deliveries and lowered shipping and mailing costs.

HOW:
MatchUp is a powerful contact data matching solution that draws upon a tool box of advanced fuzzy matching algorithms, deep domain knowledge, and a custom lexicon to granularly identify matches for a broad range of criteria. MatchUp also offers users the capacity to perform general data quality on product codes, account numbers, and custom data. MatchUp is one of a series of data quality components designed for SSIS that helps data stewards get up and running quickly -- cleansing, updating and de-duping existing contact data to improve marketing, data quality, and data warehousing initiatives.

WHEN:
The DGIQ Conference takes place Monday, June 25 through Thursday, June 28, 2012

Exhibit dates/times are:
Tuesday, June 26^th from 3:30 to 4:15 p.m., and 5:15 to 7:30 p.m.;
Wednesday, June 27^th from 10:20 a.m. to 1:30 p.m.

WHERE:
The Data Governance and Information Quality Conference
Catamaran Resort Hotel and Spa, San Diego, Calif.

WHO:
Since 1985, Melissa Data has been a leading provider of contact data quality and address management solutions. Melissa Data's data integration components, multiplatform programming tools, Cloud services, and comprehensive reference data sets verify, standardize, consolidate, enhance, and update U.S., Canadian and global contact data for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain an accurate, trusted view of critical information assets. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).