SOURCE: Melrose Jewelers Australia

Melrose Jewelers Australia

December 13, 2009 06:00 ET

Melrose Jewelers Australia Launches Its Rolex Watch Store With Mens Rolex & Lady Rolex Watches at

Melrose Jewelers, Australia's #1 Retailer of Genuine Luxury Watches, Launches Its Rolex Watch Store in Sydney, Australia at As a Promotion, Until January 1, 2010 Melrose Jewelers Australia Is offering Its Customers in Australia AU $250 Off for Rolex Datejusts and AU $500 Off for Rolex Presidents by Calling in With Code AUS28 at 1-800-204-620

MELBOURNE, AUSTRALIA--(Marketwire - December 13, 2009) - Melrose Jewelers Australia, Australia's #1 Retailer of Genuine Luxury Watches, today announced the launch of its retail website in Australia at with mens and lady Rolex watches including Rolex President and Rolex Datejust watches for sale. As a unique promotion, until January 1, 2010 Melrose Jewelers Australia is offering its customers in Australia $250 off for Rolex Datejusts and $500 off for Rolex Presidents by calling in with code AUS28 at 1-800-204-620.

At Melrose Jewelers Australia, customers can find Rolex wristwatches starting at AU $3000 with diamond dial and 1.0 carat diamond bezel with 40 round cut stones. Mens stainless steel and two tone Rolex Datejust watches start at AU $3800, Mens Rolex Presidential watches start at AU $3000, Ladies Rolex Datejust watches start at AU $3200, and Ladies' Rolex Presidential watches start at AU $6500.

About Melrose Jewelers Australia

Melrose Jewelers Australia Recently Announced the 2009 Australia Pre owned Rolex Award Winners including: McGlades Jewellers ( ), Nicholas Hacko Fine Watches ( ), Armadale Watch Gallery ( ), Harrington Antiques ( )

The Preowned Rolex Awards were designed by Melrose Jewelers, Australia's largest online Preowned Rolex watch retailer, in order to award Preowned rolex retailers committed to excellence in product quality and product authenticity disclosure. The Pre owned Rolex Award is given to the top 4 online Preowned rolex watch retailers in Australia & New Zealand.

Ranking from 1 to 4 the 2009 winners of the Melrose Jewelers pre-owned Rolex Awards of excellence in quality and authenticity disclosure are (score out of 100):

1)  Armadale Watch Gallery
    Watch Purchased: Stainless Steel Mens Rolex Datejust
    Quality Score: 93 Authenticity Disclosure Score: 98

2)  Harrington Antiques
    Watch Purchased: Mens Rolex Day Date President
    Quality Score: 93 Authenticity Disclosure Score: 96

3)  McGlades Jewellers
    Watch Purchased: Lady Rolex Presidential
    Quality Score: 92 Authenticity Disclosure Score: 95

4)  Nicholas Hacko Fine Watches
    Watch Purchased: Two Tone Mens Rolex Datejust
    Quality Score: 85 Authenticity Disclosure Score: 92

How the Melrose Jewelers Australia Preowned Rolex Standards Award Winners are Chosen:

A sample purchase is made at each online retailer website to test the company's level of authenticity disclosure as to which parts of its Rolex watches are original and which parts are aftermarket. Once received, each Rolex watch purchased is then taken apart and inspected to make sure the watch is indeed authentic and then it is tested to make sure it keeps proper time.

About Melrose Jewelers Australia

Melrose Jewelers is the nation's leading online retailer of Rolex wrist watches including mens watches and ladies luxury watches and its associates have, collectively, over 220 years of experience in importing, restoring, and retailing Rolex and other luxury watches. Melrose Jewelers was founded with one simple premise: Buying a Rolex or other luxury watch shouldn't be mysterious or complicated. Similar to the innovative yet simple business models of Progressive Insurance, CarMax, or Blue Nile, Melrose Jewelers provides customers with low, no-haggle pricing, luxury wrist watches that are either new and unworn or pre owned and restored to original factory specifications both inside and outside, and a comprehensive 2-year warranty. Melrose Jewelers also employs a staff of top university-educated Trained Experts that provide customer service that extends from your initial sales call until years after you've received your purchase. Melrose Jewelers Australia's watches contain custom, aftermarket diamonds which will void the warranty of new Rolex watches. Melrose Jewelers warranties its watches directly and Rolex S.A. has no obligation to warranty any watches sold by Melrose Jewelers.

Melrose Jewelers Australia also hosts the Melrose Jewelers (MJ) Rolex Watch Blog. The MJ Rolex Watch Blog is the world's largest independent forum website about Rolex events and Rolex and other luxury watches in pop culture. With over 300 user-posted articles and new articles and commentary updated daily, the Melrose Jewelers Rolex watch blog contains articles about Rolex watches owned and popularized by Barack Obama, Warren Buffett, Colt McCoy, Steve Jobs, LeBron James, Danica Patrick, the Jonas Brothers, Michael Jackson, Lindsay Lohan, Tim Tebow, Jay-Z, Tupac Shakur, Tia Carrere, Jimmie Johnson, Mark Wahlberg, Larry David, Beyonce Knowles, Miles Austin, Ashley Olsen, Heidi Klum, Grant Hill, Dave Matthews, Rush Limbaugh, Katie Couric, Tyra Banks, Manny Ramirez, Shaquille O'Neal, Peyton Manning, Michelle Wie, Derek Jeter, David Copperfield, Cher, Barry Bonds, Nora Roberts, Amanda Bynes, Ashlee Simpson, Jack Nicklaus, Ashley Judd, Calista Flockhart, David Blaine, Rupert Murdoch, Janet Jackson, Jason Giambi, Ben Affleck, Jackie Chan, Nicole Richie, Stephen Colbert, Andre Agassi, Vince Carter, Anderson Cooper, Hilary Swank, Dan Aykroyd, Joe Buck, Ray Romano, Gwen Stefani, Matt LeBlanc, Colin Farrell, Elijah Wood, Brittany Murphy, Mandy Moore, Brooke Shields, Mel Gibson, Dane Cook, and Lucy Liu.

Blog postings on the MJ Rolex Watch Blog are submitted by independent Rolex enthusiasts and not by Melrose Jewelers.