SOURCE: Melrose Jewelers

Melrose Jewelers

April 19, 2011 03:38 ET

Melrose Jewelers Expands Brand Through Social Media Optimization Success

Melrose Jewelers USA: Melrose Jewelers, USA's #1 Online Luxury Watch Retailer, Announces It Has Reached Over 55,000 Facebook Fans While Increasing Revenues and Brand Awareness

LOS ANGELES, CA--(Marketwire - Apr 19, 2011) - Melrose Jewelers USA: Melrose Jewelers today announced it has reached over 55,000 Facebook fans and is now optimizing their social brand to cater to the growing online demand.

Vanessa Puzio of Melrose Jewelers states, "After closing 2010 with over $10.6 million in revenues, our online marketing strategy for 2011 is geared toward maximizing our brand awareness, social credibility and user experience. Our marketing department has tweaked numerous campaigns in our portfolio in order to innovate and build on our previous success. This is an exciting year for Melrose, and we appreciate all the great interaction we're receiving on Facebook and other social outlets."

Krishan Agarwal, President of Melrose Jewelers, adds, "It's a priority of ours to attract and appeal to new demographics online. The head of our marketing department, Kyle Mitnick, has implemented the necessary components to help us achieve and exceed the aggressive revenue goals we've set for 2011. Although we can't divulge specifics, let's just say we're off to an exceptional start and look forward to having the best Q2 yet."

Since the company's inception in 2004, Krishan has single-handedly grown the company to over 70 full time employees, opened offices in 4 countries, and surpassed enormous obstacles during the second worst economy in history to increase revenues by 212% since 2008. In addition to MelroseJewelers.com, Mr. Agarwal also manages Lakshmi Capital Partners, a long/short equity hedge fund based in Los Angeles. Through this platform, he has spearheaded venture capital investments including Sangart, LLC, a synthetic blood manufacturer with products in Phase III testing, Tocagen, LLC, a leading cancer therapeutic company with products in Phase II testing, and Withoutabox, LLC, an online film distribution service which was acquired by Amazon.com in 2008.

About Melrose Jewelers

Melrose Jewelers is the nation's leading online retailer of Rolex wrist watches, including Mens Rolex Super President and ladies luxury watches, and its associates have, collectively, over 220 years of experience in importing, restoring, and retailing Rolex watches and other luxury watches. Melrose Jewelers was founded with one simple premise: Buying Rolex watches or other luxury watches shouldn't be mysterious or complicated. Similar to the innovative yet simple business models of Progressive Insurance, CarMax, or Blue Nile, Melrose Jewelers provides customers with low, no-haggle pricing, luxury Rolex watches, including the Ladies Rolex Super President, that are either new and unworn or pre owned and restored to original factory specifications both inside and outside, and a comprehensive 2-year warranty. Melrose Jewelers also employs a staff of top university-educated Trained Experts that provide customer service that extends from your initial sales call until years after you've received your purchase. Melrose Jewelers is a proud member of the Jeweler's Vigilance Committee, the Manufacturers and Jewelers Association of America, the International Watch & Jewelry Guild, the National Association of Watch Collectors, and the California Sheriff's Association. Melrose Jewelers uses only Conflict-Free Diamonds and those imported through the Kimberley Process as signed into act by U.S. Congress in 2003. Melrose Jewelers is not an authorized agent or affiliated with Rolex Watches, Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Day Date President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. Melrose Jewelers' watches contain custom, aftermarket diamonds which will void the warranty of new Rolex watches. Melrose Jewelers warranties its watches directly and Rolex S.A. has no obligation to warranty any watches sold by Melrose Jewelers.

Melrose Jewelers also hosts the Melrose Jewelers (MJ) Rolex Watch Blog. The MJ Rolex Watches Blog, known for their coverage of the Platinum Mens Rolex, is the world's largest independent forum website about Rolex events and Rolex and other luxury watches in pop culture. With over 300 user-posted articles and new articles and commentary updated daily, the Melrose Jewelers Rolex watches blog contains articles about Rolex watches owned and popularized by Barack Obama, Warren Buffett, Steve Jobs, Cristiano Ronaldo, Sienna Miller, Sean Penn, Courtney Cox, Andy Roddick, LeBron James, Tara Reid, Danica Patrick, Matthew McConaughey, Steven Wynn, Calvin Klein, Jamie Lynn Sigler, Eva Longoria Parker, Tobey Maguire, Michael Dell, Ashton Kutcher, the Jonas Brothers, Rafael Nadal, Roger Federer, Colt McCoy, Sam Bradford, who is an avid fan of the Midsize Rolex Adriana Lima, Arnold Schwarzenegger, Bill Murray, Barry White, Anne Hathaway, Michael Jackson, Tony Soprano, Lindsay Lohan, Eddie Murphy, Anish Kapoor, Tom Selleck, Jennifer Garner, Donald Trump, Jennifer Lopez, Lance Armstrong, John Mayer, Cameron Diaz, Justin Timberlake, Brad Pitt, Drew Barrymore, Matt Lauer, Sophie Marceau, Tim Tebow, Jay-Z, Zara Phillips, O.J. Simpson, Madonna, Ana Ivanovic, Jennifer Aniston, Paris Hilton, Orlando Bloom, a fan of the Rolex Daytona, Tupac Shakur, Cuba Gooding Jr, Lily Allen, & Wiley. Blog postings on the MJ Rolex Watch Blog are submitted by independent Rolex enthusiasts and not by Melrose Jewelers.

Interested customers in the Rolex Pearlmaster and media can visit MelroseJewelers.com to find out about items including: Melrose Jewelers Reviews , Melrose Jewelers Rolex Watch Blog , Melrose Jewelers Rolex , Melrose Jewelers Rolex Watch , Melrose Jewelers Store , Melrose Jewelers Rolex Watch Store , Melrose Jewelers Watches , Melrose Jewelers Watch, Melrose Jewelers press release and Melrose Jewelers address as well as about regional stores including Melrose Jewelers Los Angeles , Melrose Jewelers California , Melrose Jewelers USA , Melrose Jewelers U.K, which is the leading seller of Rolex GMT Master, Melrose Jewelers Mexico , Melrose Jewelers Australia , Melrose Jewelers Japan , Melrose Jewelers UAE and Melrose Canada.