SOURCE: Melrose Jewelers

May 05, 2008 19:19 ET

Melrose Jewelers Launches Its Rolex Watch Store With Men's Rolex & Lady Rolex Watches in the United Kingdom at http://www.MelroseJewelers.co.uk

Melrose Jewelers, a Used Rolex Dealer of Men's Rolex & Lady Rolex Presidential and Rolex Datejust Watches, Launches Its Rolex Watch Store in the United Kingdom (U.K.) at http://www.MelroseJewelers.co.uk

LONDON--(Marketwire - May 5, 2008) - Melrose Jewelers, an online genuine Rolex dealer of Preowned Rolex wrist watches, today announced the launch of its retail website for the United Kingdom at http://www.melrosejewelers.co.uk with men's and lady Rolex watches including used Rolex Presidential and Rolex Datejust watches for sale. As a unique promotion, until June 31st, Melrose Jewelers U.K. will pay customers' VAT on all Rolex watch purchases at its website or via phone at 0-800-680-0620.

At www.melrosejewelers.co.uk, customers can find Rolex wristwatches starting at £1000 with diamond dial and 1.0 carat diamond bezel with 40 round cut stones. Men's stainless steel and two tone Rolex Datejust watches start at £1400, Men's Rolex Presidential watches start at £3400, Ladies' Rolex Datejust watches start at £1400, and Ladies' Rolex Presidential watches start at £2800.

Melrose Jewelers intends to complement the jewelry store offerings of Blue Nile, Tiffany's, Zales, Dejoria, Gerald, and Amazon.co.uk with Rolex wristwatches. Melrose Jewelers currently imports genuine used Rolex watches and supplies its used Rolex watches to over 200 brick & mortar retail jewelry stores nationwide through its Wholesale Rolex division.

Wholesale Sales Manager Dimitris Zarmakoupis states, "The strong British pound has enabled us to shift our distribution efforts overseas where Rolex wristwatches have a more renowned reputation among affluent men and women."

Zarmakoupis goes on to add, "Retail and Online merchants interested in reselling genuine Preowned Rolex watches can contact us at salesteam@melrosejewelers.co.uk or by calling us at 0-800-680-0620."

About Melrose Jewelers

Melrose Jewelers is an online retailer of wholesale priced preowned -- used & refurbished -- Rolex wristwatches for men and ladies at http://www.melrosejewelers.co.uk as well as gold and pave diamond watchbands for Rolex President Wristwatches.

Melrose Jewelers sells the following men's models:

Men's Stainless Steel Rolex Oyster Perpetual Datejust
Men's 18K White Gold Stainless Rolex Datejust w 1.3 Carat Channel Set
 Diamond Bezel
Men's Two Tone 18K SS Rolex Oyster Perpetual Datejust w 2T Rolex
 Jubilee Bracelet
Men's 18K Yellow Gold Rolex Presidential Date w 1.0 Carat Beadset
 Diamond Bezel
Men's 18K Yellow Gold Rolex President Datejust w 1.0 Carat Beadset
 Diamond Bezel
Men's 18K Rolex Day Date Rolex Presidential
Men's 18K Gold Rolex Day Date Super President
Men's 18K White Gold Rolex Day Date Presidential
Quickset Rolex Day Date President
Double Quickset Rolex Day Date Presidential

Via www.melrosejewelers.co.uk, Melrose Jewelers sells the following ladies' Rolex watches:

The Lady Stainless Steel Rolex Oyster Perpetual Datejust w Oyster
 Band & .7 Carat Beadset Diamond Bezel
The Ladies' 18kSS 2T Rolex Datejust w Silver Diamond Dial & White
 Gold Diamond Bezel
The Lady Rolex Datejust 2T 18KSS w diamond bezel & Original Rolex
 Jubilee Band
The Ladies' 18K Gold Rolex Presidential with Yellow Gold Beadset
 Diamond Bezel
The Lady Rolex President with Date, Genuine Mother of Pearl Diamond
 Dial and Diamond Bezel
The Ladies' Rolex Super President with Champagne Diamond Dial, Diamond
 Bezel, Diamond Lugs and Pave Diamond Band

Melrose Jewelers is a member of the NAWCC (National Association of Watch Collectors), the MJSA (Manufacturers & Jewelers Association of America) and the California Sheriff's Association. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA or Rolex International. All Rolex watches offered by Melrose Jewelers are preowned; no new Rolex watches are available from Melrose Jewelers. Rolex, Rolex President, Rolex Presidential and Rolex Datejust are trademarks of Rolex International (Montres Rolex S.A.) at http://www.rolex.com