SOURCE: Melrose Jewelers

Melrose Jewelers

December 18, 2009 15:27 ET

Melrose Jewelers: Melrose Jewelers Canada Launches the MJ Gems Collection of Customized Rolex Watches

Melrose Jewelers ( Melrose Jewelers, Canada's #1 Online Luxury Watch Retailer, Today Launched the MJ Gems Collection, a Customized Collection of Genuine Rolex Watches With Extremely Unique Designs Including Emeralds, Sapphires, and Rubies

TORONTO--(Marketwire - December 18, 2009) - Melrose Jewelers: Melrose Jewelers (, Canada's Online Luxury Watch Retailer, today launched the Melrose Jewelers Gems Collection, a customized collection of genuine Rolex watches with custom emerald, sapphire, and ruby additions. With over 20 Rolex watch models in the collection each watch is customized by Melrose Jewelers with either rubies, sapphires, or emeralds onto its dial and bezel. Each is also customized with a custom color dial, usually made of genuine mother of pearl. The MJ Gems Collection allows customers to purchase preowned Rolex watches with extremely unique designs, usually only found in Rolex's Crown Collection models.

Vanessa Puzio, Head of Market Research at Melrose Jewelers Canada, states, "People are demanding more intricacy and specialization with rich, iridescent mother of pearl dials and custom diamond bezels on Rolex Datejust watches and Rolex President watches to achieve a more glamorous, customized look to their watch purchase. We saw the same phenomon in the early 90's with Lorinser, Brabus, and AMG modifying and selling Mercedes-Benz and BMW automobiles with customized chrome rims and exhaust manifolds. The Rolex Crown Collection has long been popular among Middle Eastern Shaikhs and European politicians and now we have made it available to the public via our own MJ Gems Collection designs."

The Top Five Best Selling Melrose Jewelers Canada Gems Collection models demanded so far have been the: (Simply visit and enter the 3 digit code below into the search box)

1. Ladies' Mother of Pearl Dial Emerald Channel Set Bezel Rolex President (440)

2. Ladies' Stainless Steel Mother of Pearl Dial Ruby Channel Set Bezel Rolex Datejust (668)

3. Ladies' Two Tone Mother of Pearl Dial Emerald Channel Set Bezel Rolex Datejust (569)

4. Ladies' Mother of Pearl Dial Ruby Channel Set Bezel Rolex President (442)

5. Men's Sapphire Mother of Pearl Dial Channel Set Bezel Rolex Day Date President (565)

You may view the entire MJ Gems collection at:

For a limited time Melrose Jewelers Canada is offering $200 off any MJ Gems Collection Rolex Datejust or $500 off any MJ Gems Collection Rolex President by calling 888-906-9222.

Free Overnight FedEx shipping is guaranteed if you order by Noon on Tuesday 12/22.

Customers should note that adding custom gem additions to brand new Rolex watches will void one's warranty directly with Rolex Canada and thus individuals seeking to purchase new Rolex watches with gem additions should visit for a list of authorized Rolex dealers.

About Melrose Jewelers Canada

Melrose Jewelers Canada is the nation's leading online retailer of Rolex wrist watches including Mens Rolex watches and ladies luxury watches and its associates have, collectively, over 220 years of experience in importing, restoring, and retailing Rolex Watches and other luxury watches. Melrose Jewelers was founded with one simple premise: Buying a Rolex or other luxury watch shouldn't be mysterious or complicated. Similar to the innovative yet simple business models of Progressive Insurance, CarMax, or Blue Nile, Melrose Jewelers provides customers with low, no-haggle pricing, luxury wrist watches that are either new and unworn or pre owned and restored to original factory specifications both inside and outside, and a comprehensive 2-year warranty. Melrose Jewelers also employs a staff of top university-educated Trained Experts that provide customer service that extends from your initial sales call until years after you've received your purchase. Melrose Jewelers watches contain custom, aftermarket diamonds which will void the warranty of new Rolex watches. Melrose Jewelers warranties its watches directly and Rolex S.A. has no obligation to warranty any watches sold by Melrose Jewelers.

Melrose Jewelers Canada also hosts the Melrose Jewelers (MJ) Rolex Watch Blog. The MJ Rolex Watch Blog is the world's largest independent forum website about Rolex events and Rolex and other luxury watches in pop culture. With over 300 user-posted articles and new articles and commentary updated daily, the Melrose Jewelers Rolex watch blog contains articles about Rolex watches owned and popularized by Barack Obama, Warren Buffett, Colt McCoy, Steve Jobs, LeBron James, Danica Patrick, the Jonas Brothers, Michael Jackson, Lindsay Lohan, Tim Tebow, Jay-Z, Tupac Shakur, Tia Carrere, Jimmie Johnson, Larry David, Beyonce Knowles, Miles Austin, Ashley Olsen, Heidi Klum, Grant Hill, Dave Matthews, Rush Limbaugh, Katie Couric, Tyra Banks, Manny Ramirez, Shaquille O'Neal, Peyton Manning, Michelle Wie, Derek Jeter, David Copperfield, Cher, Barry Bonds, Nora Roberts, Amanda Bynes, Ashlee Simpson, Jack Nicklaus, Ashley Judd, Calista Flockhart, David Blaine, Rupert Murdoch, Janet Jackson, Jason Giambi, Ben Affleck, Jackie Chan, Nicole Richie, Stephen Colbert, Andre Agassi, Vince Carter, Anderson Cooper, Hilary Swank, Dan Aykroyd, Joe Buck, Ray Romano, Gwen Stefani, Matt LeBlanc, Colin Farrell, Elijah Wood, Brittany Murphy, Mandy Moore, Brooke Shields, Mel Gibson, Dane Cook, and Lucy Liu.

Blog postings on the MJ Rolex Watch Blog are submitted by independent Rolex enthusiasts and not by Melrose Jewelers.

About the Melrose Jewelers Preowned Rolex Standards:

The Preowned Rolex Awards were designed by Melrose Jewelers, Canada's #1 Online Luxury Watch Retailer, in order to award Preowned Rolex retailers committed to excellence in product quality and product authenticity disclosure. The 2009 Preowned Rolex Awards Winners are: A and E Watches (A & E Watches, A&E Watches), Portero, JomaShop (Joma Shop), Demesy Watches, Alan Furman, Bernard Watch, The Watchery, and Stein Diamonds. Watch Finder ( WatchFinder ) , Second Time Round ( Second Time Around ) , Dream Watches , , & Blowers Jewellers