SOURCE: Melrose Jewelers

Melrose Jewelers

December 19, 2009 14:21 ET

Melrose Jewelers: Melrose Jewelers USA Launches 32 Customized Rolex Watches for Sale in Its New Arrivals Section

Melrose Jewelers (, USA's #1 Online Luxury Watch Retailer, Today Launched 32 Customized Rolex Watch Models Including Those With String Diamond Dials, Diamond Lugs, and Gemstone Additions

NEW YORK, NY--(Marketwire - December 19, 2009) - Melrose Jewelers: Melrose Jewelers (, USA's #1 Online Luxury Watch Retailer, today launched 32 customized Rolex watch models in its New Arrivals section of its website. Melrose Jewelers has customized each luxury watch with custom diamond lugs, a custom string diamond dial, and/or gemstone additions including rubies, sapphires, and emeralds to its dial and/or bezel. Included in this collection are both Mens and Ladies Rolex President Watches and Rolex Datejust watches. Each watch is also customized with a custom color dial, usually made of genuine Mother of Pearl. These new arrivals allow customers to purchase preowned Rolex watches with extremely unique designs, usually only found in Rolex's Crown Collection models, at extreme values, as low as 25% of the original Rolex Crown Collection model.

Vanessa Puzio, Head of Market Research at Melrose Jewelers USA, states, "Rolex's Crown Collection has long been revered as the most exclusive luxury watch line available to customers and is very popular among Middle Eastern Shaikhs and European politicians. Since many of the Crown Collection models range between $10,000 and $100,000 and out of the price range of most individuals, we simply wanted to make this type of fashion luxury and quality available to customers via our website, Melrose Jewelers ("

The Top Five Best Selling Melrose Jewelers New Arrival watch models demanded so far have been the: (Simply visit and enter the 3 digit code below into the search box)

1. Men's Stainless Steel and Diamond Lugs Black Dial Rolex Datejust (370)

2. Men's Sapphire Mother of Pearl Dial Channel Set Bezel Rolex Day Date Super President (132)

3. Ladies' Champagne String Diamond Dial Rolex Super President (445)

4. Ladies Stainless Steel Mother of Pearl String Dial Beadset Bezel Rolex Datejust (604)

5. Ladies' Two Tone Mother of Pearl Dial Emerald Channel Set Bezel Rolex Datejust (569)

You may view all the New Arrivals from Melrose Jewelers at:

For a limited time Melrose Jewelers USA is offering $200 off any Rolex Datejust watch in its New Arrivals section or $500 off any Rolex President watch in its New Arrivals section by calling 888-906-9222. Free Overnight FedEx shipping is guaranteed if you order by Noon on Tuesday, 12/22.

Customers should note that adding custom gem additions to brand new Rolex watches will void one's warranty directly with Rolex USA and thus individuals seeking to purchase new Rolex watches with gem additions should visit for a list of authorized Rolex dealers.

About Melrose Jewelers USA

Melrose Jewelers USA is the nation's leading online retailer of Rolex wrist watches including Mens Rolex watches and ladies luxury watches and its associates have, collectively, over 220 years of experience in importing, restoring, and retailing Rolex Watches and other luxury watches. Melrose Jewelers was founded with one simple premise: Buying a Rolex or other luxury watch shouldn't be mysterious or complicated. Similar to the innovative yet simple business models of Progressive Insurance, CarMax, or Blue Nile, Melrose Jewelers provides customers with low, no-haggle pricing, luxury wrist watches that are either new and unworn or pre owned and restored to original factory specifications both inside and outside, and a comprehensive 2-year warranty. Melrose Jewelers also employs a staff of top university-educated Trained Experts that provide customer service that extends from your initial sales call until years after you've received your purchase. Melrose Jewelers watches contain custom, aftermarket diamonds which will void the warranty of new Rolex watches. Melrose Jewelers warranties its watches directly and Rolex S.A. has no obligation to warranty any watches sold by Melrose Jewelers.

Melrose Jewelers USA also hosts the Melrose Jewelers (MJ) Rolex Watch Blog. The MJ Rolex Watch Blog is the world's largest independent forum website about Rolex events and Rolex and other luxury watches in pop culture. With over 300 user-posted articles and new articles and commentary updated daily, the Melrose Jewelers Rolex watch blog contains articles about Rolex watches owned and popularized by Barack Obama, Warren Buffett, Colt McCoy, Steve Jobs, LeBron James, Danica Patrick, the Jonas Brothers, Michael Jackson, Lindsay Lohan, Tim Tebow, Jay-Z, Tupac Shakur, Tia Carrere, Jimmie Johnson, Larry David, Beyonce Knowles, Miles Austin, Ashley Olsen, Heidi Klum, Grant Hill, Dave Matthews, Rush Limbaugh, Katie Couric, Tyra Banks, Manny Ramirez, Shaquille O'Neal, Peyton Manning, Michelle Wie, Derek Jeter, David Copperfield, Cher, Barry Bonds, Nora Roberts, Amanda Bynes, Ashlee Simpson, Jack Nicklaus, Ashley Judd, Calista Flockhart, David Blaine, Rupert Murdoch, Janet Jackson, Jason Giambi, Ben Affleck, Jackie Chan, Nicole Richie, Stephen Colbert, Andre Agassi, Vince Carter, Anderson Cooper, Hilary Swank, Dan Aykroyd, Joe Buck, Ray Romano, Gwen Stefani, Matt LeBlanc, Colin Farrell, Elijah Wood, Brittany Murphy, Mandy Moore, Brooke Shields, Mel Gibson, Dane Cook, and Lucy Liu.

Blog postings on the MJ Rolex Watch Blog are submitted by independent Rolex enthusiasts and not by Melrose Jewelers.

About the Melrose Jewelers Preowned Rolex Standards:

The Preowned Rolex Awards were designed by Melrose Jewelers, USA's #1 Online Luxury Watch Retailer, in order to award Preowned Rolex retailers committed to excellence in product quality and product authenticity disclosure. The 2009 Preowned Rolex Awards Winners are: A and E Watches (A & E Watches,A&E Watches), Portero, JomaShop (Joma Shop), Demesy Watches, Alan Furman, Bernard Watch, The Watchery, and Stein Diamonds. Watch Finder ( WatchFinder ) , Second Time Round ( Second Time Around ) , Dream Watches , , & Blowers Jewellers