August 10, 2011 07:58 ET

Melt With the Flavour, Not the Product-Sweets Are Firm Favourites in Summer

LONDON, UNITED KINGDOM--(Marketwire - Aug. 10, 2011) - Although August 2011 is not shaping up to be one of the hottest on record, when it comes to travelling, chocolates are not the first choice snack for any family in the summer, says Jealous, unless they're armed with a cool bag, wet wipes or both.

UK temperatures have been as high as 29 degrees in the south of the country this month so whether a day out via train, car or coach is planned in the last three weeks of the school summer holidays, taking sweet boxes to share on the journey is more sensible than a bag of chocs. Mums and dads have enough to cope with listening to the usual cries of 'are we nearly there yet', without having to worry about chocolately mouths to wipe, car seats to save from sticky fingers or carrying another bag, in the form of a cooler, to keep items from melting.

When visiting family or friends during the summer months, candy gifts are better than a luxury box of chocolates for the very same reason; Granny or Auntie would much prefer some irresistible sweeties that have arrived in top condition rather than a liquefied mess that once posed as chocolate. Jealous, producers of sweet gifts, has recently launched its 400 gram boxes of fruit and sour gummies, which are also suitable for those with ethical and dietary requirements because they don't contain gelatine, gluten, alcohol and any artificial colours or flavours. With a vegan friendly and an organic box as well, Jealous, is ideal as a gift or as a family treat when travelling in the warm summer months.

Imran Ali Merza, one of the two joint-managing directors at Jealous, says: "A day trip or the annual summer holiday journey can be a nightmare, carrying things to keep children occupied as well as snacks for travelling and I've witnessed the mess that warm chocolate can make! Sweets are the firm favourite during the summer for sharing on the move and now it's also easy to travel with a sweet treat as a gift with a box of Jealous gummies."

Jealous' other MD, Tahzeen Basunia, explains how there was a gap in the gift market: "It really struck us how when you come to buy a treat type gift, whether when visiting a friend or family member or for a special occasion, the market is pretty limited and it's either a bottle of wine or a box of chocolates. Nearly everybody loves sweets but they're just not packaged in the right way to give as a nice present so we went the extra mile with Jealous, ensuring we had it all, really tasty sweets, beautiful boxes and they're suitable for everyone who has dietary and ethical eating requirements."

To find out more about Jealous' natural and ethical sweet gifts and to purchase the halal sweets online, visit and search for 'the jealous life' on Facebook or Twitter to join in the conversation about our delicious, guilt free treats.

Notes to editors

Jealous is a manufacturer of sweet-gifts which are free from artificial enhancements, are gluten and gelatine free and also suitable for vegetarians. The concept is the idea of Imran Ali Merza (a former City trader) and Tahzeen Basunia (chartered accountant) who used the recession as an opportunity to launch a new business and brand after spotting a gap in the confectionary gift market for sweets. Launched at London's Selfridges store in July and available online from, Jealous sweet boxes will shortly be on the shelves of other major retailers.

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