SAN FRANCISCO, CA--(Marketwired - August 11, 2016) - Meltwater, the global leader in media intelligence, released a Fast Food Industry Report that analyzes 11 billion tweets, and 12 months of articles from thousands of news outlets to surface insights on how the top 20 US fast food brands rank on both social and traditional media, as well as among consumers and shareholders.
Meltwater's media intelligence team launched this data-driven analysis focusing on the following data points:
· Amount of social media mentions and news coverage
· How social and traditional media conversations augment overall brand presence
· Impact made by articles and specific reporters on each brand
· Hot-button topics like E. coli outbreaks impacting brands as well as bottom lines
· Top CEO brand ambassadors
This is the first industry report released by Meltwater. The full report can be can be viewed here [https://www.meltwater.com/insight/industry-report-fast-food/].
"This Fast Food Report aims to provide brands with insights into how social media and traditional media can both amplify brand messaging as well as influence it," said Kaveh Rostampor, Executive Director at Meltwater. "And when faced with unforeseen obstacles like a food-borne illness outbreak, this report also offers brands a data-rich analysis of how these issues can go viral, but also equips them with a tool that can be leveraged to better understand how to address similar issues in the future."
To create the Fast Food Industry Report, the top 20 fast food brands were compiled based on annual revenues. Meltwater analysts evaluated each brand based on media coverage, share of voice and social performance metrics. If you would like more information about this or future reports, please contact firstname.lastname@example.org.
Meltwater (www.meltwater.com) helps companies make better, more informed business decisions based on insights from the outside. More than 25,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With more than 50 offices located on six continents, Meltwater is dedicated to personal, global service built on local expertise.
Meltwater also operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs. Follow Meltwater on Twitter, Facebook, LinkedIn, YouTube, or visit www.meltwater.com.