SOURCE: Memetrics

December 04, 2006 14:49 ET

Memetrics Engages Fenwick and West LLP for Strategic Patent Counselling and Related Legal Services

Intellectual Property Protection Top of Mind for Memetrics CEO

SAN FRANCISCO, CA -- (MARKET WIRE) -- December 4, 2006 -- Memetrics, a global provider of automated testing and optimization solutions for marketers, announced today the engagement of Silicon Valley law firm, Fenwick and West, LLP, for legal services related to the protection of Memetrics intellectual property. Established in 1972, Fenwick and West specializes in strategic patent counselling, patent prosecution, and patent litigation. The firm was one of the first to advise and litigate numerous Internet-related IP issues that arose in the 1990s, including privacy, digital copyright and software patent protection issues.

"We have enormous confidence in Fenwick and West's ability to help Memetrics protect our competitive advantages in the marketplace," said Hikaru Phillips, Memetrics CEO. "Seeking patent protection for our technology has always been a key part of our IP strategy," said Phillips. "As the marketplace for multivariate testing heats up, our U.S. and foreign patents become even greater assets in our bid for market leadership and we take our investment in them very seriously."

Memetrics holds a U.S. patent for automated online experimentation. Memetrics U.S. patent number 6,934,748 includes 43 individual claims for defining and conducting experiments and collecting user behavior data. The patent is one of the earliest in its field, and the US Patent Office has relied on it to reject later-filed applications covering related technologies.

About Memetrics

Memetrics provides technology and services that enable continuous optimization of customer interactions across channels. Available through licensed software or hosted toolsets, Memetrics patented xOs® technology optimizes marketing ROI and provides deep customer insights within and across multiple channels including paid search, Web, email, direct mail, and call centers. For clients such as eBay, Shopzilla and ING Direct, our multivariate testing solutions founded on Nobel Prize winning Choice Modeling methodology have increased revenue, reduced customer acquisition costs and improved customer life-time value. Founded in 1999, Memetrics, LLC is a privately held profitable company with offices in San Francisco, London, Amsterdam and Sydney.

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