SOURCE: Memetrics

May 04, 2007 11:00 ET

Memetrics Sponsors eMetrics San Francisco, 2007

Showcasing xOs Testing and Optimization Technology for Data-Driven Marketers

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 4, 2007 -- Memetrics, a global provider of testing and optimization solutions for marketers today, announced the company's sponsorship of the eMetrics Summit at the Palace Hotel in San Francisco, CA, May 7-8, 2007.

This will be Memetrics' first sponsorship of an eMetrics Summit. "This is clearly a highly regarded event in the digital marketing community and one that we believe caters well to our core audience," said Matt Symons, Memetrics Co-CEO. "Data-driven marketing is part of our DNA. We've been looking very forward to introducing our solution to the data-driven marketers we expect to meet at this event."

The Memetrics exhibit in booth # 212 will introduce summit attendees to the Memetrics xOs® testing and optimization platform and its following core functionality:

Robust Experimental Design. xOs automatically structures marketing experiments within and across multiple channels.

Complex Data Modeling. xOs translates experimental marketing data into robust, predictive models for driving complex business and financial outcomes.

Flexible Rules Management. xOs manages profitable communications with customers within and across multiple channels.

"We believe our advanced analytics will be of special interest to this audience," said Mr. Symons. "xOs is now a fourth generation platform offering the kind of advanced filtering, segmentation and complex profit modeling that advanced analytics practitioners will truly appreciate."

About Memetrics

Memetrics technology and services help marketers to develop and maintain optimal customer relationships through testing. Available on-demand or through licensed software, Memetrics patented xOs® technology optimizes marketing ROI and provides deep customer insights within and across multiple channels including paid search, Web, email, direct mail, and call centers. For clients such as eBay, Shopzilla and ING Direct, our multivariate testing solutions founded on Nobel Prize winning Choice Modeling methodology have increased revenue, reduced customer acquisition costs and improved customer life-time value. Founded in 1999, Memetrics, LLC is a privately held profitable company with offices in San Francisco, London, Amsterdam and Sydney.

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