SOURCE: Memetrics

January 22, 2007 14:37 ET

Memetrics to Host Free Digital Marketing Optimization Webcast

Both Tactical and Strategic Benefits Revealed for Ongoing Test-and-Learn Marketing Optimization

SAN FRANCISCO, CA -- (MARKET WIRE) -- January 22, 2007 -- Memetrics, a global provider of testing and optimization solutions for marketers, today announced that the company will host a free Webcast entitled Testing and Optimization for Digital Marketers on Thursday, January 25th at 11:00 am PST. Participants can register for the event online at www.memetrics.com/events.

The 50-minute Webcast will take marketers through the fundamentals of developing a Web testing and optimization program including how to enable Web site testing without IT to deliver measurable lift across key marketing metrics.

"We'll introduce you to the fundamentals of developing a testing program including how to get started with hypothesis formulation, A/B and multivariate testing, landing page optimization and ongoing testing best-practices," said Matt Symons, Memetrics VP of business development. "Participants will walk away with valuable tactical information on how to get started to deliver immediate impact, as well as direction on how to leverage a program of ongoing best-practice testing and optimization for longer term strategic advantage."

The Webcast will conclude with a case study from a large Internet auction site's ongoing 'hyper-testing' program whereby test-and-learn marketing was leveraged to transform the way testing is approached in the context of the entire marketing organization.

About Memetrics:

Memetrics provides technology and services that enable continuous optimization of customer interactions across channels. Available through licensed software or hosted toolsets, Memetrics patented xOs® technology optimizes marketing ROI and provides deep customer insights within and across multiple channels including paid search, Web, email, direct mail, and call centers. For clients such as eBay, Shopzilla and ING Direct, our multivariate testing solutions founded on Nobel Prize winning Choice Modeling methodology have increased revenue, reduced customer acquisition costs and improved customer life-time value. Founded in 1999, Memetrics, LLC is a privately held profitable company with offices in San Francisco, London, Amsterdam and Sydney.

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