SOURCE: Memetrics

April 19, 2007 11:00 ET

Memetrics to Offer Multi-Channel Marketing Optimization in Japan

Memetrics Partners With Digital Forest to Deliver Multi-Channel Marketing Optimization to Japanese Interactive Marketplace

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 19, 2007 -- Memetrics, a global provider of testing and optimization solutions for marketers, announced today a partnership with Digital Forest, the leading multi-channel marketing optimization provider in Japan. Digital Forest will distribute Memetrics testing and optimization solutions in Japan including annual subscriptions and licensed software sales of Memetrics' xOs® optimization platform and related consulting services.

"Digital Forest is an especially fitting partner for us in this market because of their focus on the multi-channel marketplace," said Hikaru Phillips, Memetrics CEO. "Although they were looking for a strong multivariate testing partner to offer a landing page optimization (LPO) solution to their clients, they quickly understood the long-term advantages of working with a provider like Memetrics. Our ability to optimize within and across the entire marketing mix including web sites, email, direct mail and call centers provided the holistic approach Digital Forest sought for their clients."

Like Memetrics, Digital Forest has deep and pioneering roots in marketing science. Since 1998, the firm has provided cutting-edge technology, scientific methodology and strategic analysis to aggressively drive marketing ROI for their clients. "We have been strong believers in the benefits of comprehensive, multi-channel marketing," said Susumu Teshima, Chief Operating Officer. "Our partnership with Memetrics significantly enhances our capability set, providing our clients with access to a new and powerful level of multi-channel marketing automation."

About Memetrics

Memetrics provides technology and services that help marketers to optimize customer relationships. Available through licensed software or hosted toolsets, Memetrics' patented xOs® technology optimizes marketing ROI and provides deep customer insights within and across multiple channels including paid search, Web, email, direct mail, and call centers. For clients such as eBay, Shopzilla and ING Direct, our multivariate testing solutions founded on Nobel Prize winning Choice Modeling methodology have increased revenue, reduced customer acquisition costs and improved customer life-time value. Founded in 1999, Memetrics, LLC is a privately held profitable company with offices in San Francisco, London, Amsterdam and Sydney.

About Digital Forest

Digital Forest is a leading total web marketing ROI solutions provider in Japan and uses a scientific method to measure, analyze and evaluate online visitor behavior quantitatively.

Digital Forest comprehensive web marketing ROI solutions include best of breed products, services, consulting and on-going client education. Digital Forest provides highly tailored solutions to suit the varied requirements of its large and diverse customer base of leading Japanese companies.

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