Memorandum of Understanding With China Telecom

SINGAPORE--(Marketwired - Mar 10, 2014) -

10 March 2014

                     Phorm Corporation Limited
                    ("Phorm" or the "Company")


     Memorandum of Understanding signed with China Telecom

Phorm (AIM: PHRM), a leading internet personalisation technology
company, is pleased to announce that it has signed a Memorandum of
Understanding ("MoU") with China Telecom Corporation Limited ("China
Telecom") and certain of its associated group entities to become its
preferred strategic partner in the field of 'Big Data' technology and
advertising operations.

Highlights:

* Memorandum of Understanding is valid for three years

* Establishes Phorm as China Telecom's strategic partner for 'Big
  Data' and advertising

* Agreement covers a wide-range of proposed initiatives

* Reinforces Phorm's continued progress in China

Phorm has signed a three year MoU with China Telecom, the world's
largest wireline telecommunications, code division multiple access
(CDMA) mobile network and broadband Internet services provider.

This agreement further reinforces the progress that the Company has
made since the launch of its commercial operations with three Internet
Service Providers ("ISPs") in the People's Republic of China as
announced on 27 January 2014. Phorm is continuing to build its
commercial operations and expects to launch with further ISPs in China
later this year. The China Telecom group has operations in 31 Chinese
provinces and over 100 million broadband customers.

Phorm is delighted to have been selected to become China Telecom's
preferred strategic partner, not only for advertising, but also for its'Big
Data' initiatives and looks forward to continuing to work closely
with China Telecom on a range of innovative products and services.



                               -Ends-


For further information please contact:


Phorm Corporation Limited
Andy Croxson (analysts and investors) +44 (0) 203 397 6001

UK Investors
Mirabaud Securities LLP +44 20 7321 2508 (Broker)
Jason Woollard
Peter Krens

Strand Hanson Limited +44 20 7409 3494 (Nominated Adviser)
James Harris
Matthew Chandler
James Dance

US Investors
Lippert/Heilshorn and Associates +1 212 838 3777 (Investor Relations)
John Heilshorn


About Phorm
Phorm is a global personalisation technology company that makes content
and advertising more relevant to the consumer. Phorm's innovative
platform preserves user privacy and delivers a more interesting online
experience.

Phorm's industry leading technology enables its ISP partners to offer a
new type of online advertising platform and a free consumer internet
content feature, ensuring more relevant advertisements and personalised
content for opted-in users.

Phorm's advertising platform revolutionises current standards of online
privacy, fully protecting the identity of consumers. Unlike virtually
all other targeted advertising propositions, Phorm's solution is
completely opt-in. Only those users consenting to the service are
profiled and only ever on an anonymous basis.

Phorm's partners include leading Internet Service Providers (ISPs),
Publishers, Advertising Networks and Advertisers.

Phorm, under a predecessor holding company, was admitted to the AIM
market of the London Stock Exchange in 2004.

For more information, please visit:  www.phorm.com 

About China Telecom

China Telecom Corporation Limited is an integrated information full
services operator and the world's largest wireline telecommunications,
CDMA mobile network and broadband Internet services provider, providing
basic telecommunications services such as wireline telecommunications
services and mobile telecommunications services, and value-added
telecommunications services such as internet access services and
information services in the PRC.

As at January 2014, the company had wireline access lines in service of
approximately 155 million, wireline broadband subscribers of
approximately 100 million and mobile subscribers of approximately 185
million.

The company's H shares and American Depositary Shares are listed on The
Stock Exchange of Hong Kong Limited and the New York Stock Exchange,
respectively.




                    This information is provided by RNS
          The company news service from the London Stock Exchange

END