SOURCE: Propcellar Vintage Rentals

Propcellar Vintage Rentals

November 03, 2014 12:30 ET

Memphis-Based Propcellar Vintage Rentals Celebrates Showroom Warehouse Grand (Re)Opening

MEMPHIS, TN--(Marketwired - Nov 3, 2014) - Propcellar Vintage Rentals is proud to announce the reopening of its showroom warehouse on Summer Avenue, adjacent to Memphis' flourishing Broad Avenue Arts District. Propcellar's new home will be unveiled with a cocktail party on November 6, 2014. The event will showcase the renovation and design collaboration of two acclaimed Memphis-based companies: Interior Designer Natalie Lieberman of Collect + Curate and Jack Culp of P & J Construction, with Culp helming the build-out. The building is owned by Memphian Paul Tashie and additional local talent will produce the celebration, including planning by Bella Baxter events, catering by CFY Catering and a photo booth feature by Hardin House.

Propcellar founder Karlee Hickman carefully selected a restoration team uniquely suited to transform the 10,000 square-foot former stained glass factory while protecting the character of both the mid-century structure and of the neighborhood itself. Backing up to Broad Avenue's iconic Water Tower Pavilion, Propcellar's warehouse melds perfectly with the area's artistically-driven revival of late. With its distinctively urban setting, the 1949 brick building pays homage to its industrial roots while evolving into a retro-chic space befitting Propcellar's inventory of one-of-a-kind antiques and vintage décor.

Propcellar's renovation is the flagship project of Collect + Curate. Lieberman, an NCIDQ-certified designer and fifteen-year industry veteran, specializes in adaptive reuse and holds a 2007 Award for Adaptive Reuse from the Atlanta Midtown Alliance. Prior to returning to her hometown of Memphis, Lieberman spent ten years with Atlanta's restaurant design powerhouse, Johnson Studio. Within her design, the warehouse maintains its original integrity amidst its modern upgrades and meticulous styling. The designer has also been tapped for the design of "City & State," Broad Avenue's upcoming retail nod to the maker movement.

More than simply repurposing a neglected building, the experience of building the Propcellar warehouse embodies Hickman's own "Memphis Proud" mantra and her vision for Memphis' future. She is proud to be part of the movement to empower and inspire the local business and creative community while honoring the city's vibrant history. Hickman shares, "Although I'm not from Memphis, my family has chosen to be here and we've made it our home. The city is filled with entrepreneurial spirit, and has given us the opportunity to grow Propcellar into our dream business. We're committed to furthering that spirit, by paying it forward to the community and to other small business owners who share our passion for hard work and innovative ideas."

About Propcellar Vintage Rentals
Born in 2013, Propcellar Vintage Rentals is the brainchild of Karlee Hickman, a lifelong collector whose thrill of the hunt has proven to be a profitable endeavor. Propcellar's ever-expanding inventory is fueled by Hickman's fascination with all things vintage, and spans from wedding-worthy, elegant furnishings to quirky props for parties, film productions and photo shoots.

For more information on the Propcellar Vintage Rentals showroom warehouse, please contact us at 901.654.6737 or hello@propcellar.com.

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Email us: hello@propcellar.com
Call us: 901.654.6737
Visit us: 2585 Summer Avenue, Memphis, TN 38112

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