SOURCE: Bennett Group

January 28, 2008 19:30 ET

MEN7, a Multi-Platform Lifestyle and Entertainment Network for Affluent Men, Is Set to Launch

LAS VEGAS, NV--(Marketwire - January 28, 2008) - Los Angeles-based Bennett Group announced today from NATPE that it is set to launch MEN7, the first multi-platform lifestyle and entertainment network delivering compelling and dynamic television programming for affluent men, 25-54. The MEN7 Network plans to launch in April with a weekly flagship high-definition television series; broadband website, and daily episodes syndicated out to over 10 broadband, IPTV and mobile distribution partners.

Key to the launch of MEN7 is daily distribution of segments to its global and domestic digital syndication network with partners such as Veoh, Google's YouTube, Joost, Amazon, Vuze, blinkx, HP, Media Gateway, ROK-TV, and Verizon.

At NATPE, MEN7 will unveil to the entertainment industry the first episode of "The MEN7 Show," its exciting new weekly men's lifestyle series, and preview its state-of-the-art broadband website offering both standard and high-definition television programming. Each episode on the website features editorial and resource links to enhance the viewing experience. Sponsors will be able to offer contextual branded entertainment through interactive choices, delivering value-added content to the viewer.

Every week show hosts Tava Smiley and Hoyt Christopher serve up seven segments men need to know to lead a successful life: Entertainment, Discover, Tech, Action, Living, Self and Women. Recognizable from her long-standing role on the award-winning daytime television drama "General Hospital," Smiley has hosted numerous television shows including E! Entertainment's "Wild-On," "Extra!," and "World Premiere" for the Fox Movie Channel. Christopher's hosting experience also includes E!'s "Wild On," and entertainment news magazine shows "Us Weekly" and "Action Vegas."

Also launching in April will be its beta website,, which will offer the best broadband experience on the web with 10 high-definition series including National Lampoon's "The Great American Run," "The Extremists," "Beyond The List," "A Day In The Life Of A Mogul," "Bikini Destinations," and "Eventurer."

The network is being launched by the Bennett Group, a leader in Men's Entertainment bringing 25 years of hi-quality television programming. Bennett has produced over 500 hours for many major television networks (ABC, CBS, NBC, FOX, USA, PBS, ESPN2), which has been distributed in 140 countries. In addition to over 200 hours of men's television programming in its library to launch the network, the company brings a wealth of management experience in production, programming and distribution as well as an infrastructure with state-of-the-art soundstages, stereo and full digital 5.1 surround sound production studios and fully-HD capable post-production facilities.

The network is being led by Chairman Bob Bennett, former President of Metromedia Broadcasting; CEO Casey Bennett, a pioneer in high-definition production and extreme sports; and COO Darren Chuckry, a leader in interactive and digital content production. Bennett Media Worldwide, headed up by CEO Paul Rich, is handling distribution.

"MEN7 is the culmination of years producing men's programming for a wide range of television networks," said Casey Bennett. "We look forward to building on this track record and offering an engaging experience across all traditional and digital media platforms."

Darren Chuckry added, "As the multi-platform video marketplace, NATPE is an ideal market to unveil our plans for MEN7. The future of television continues to be re-defined and we look to be a leader in targeted and engaging entertainment for men."

"MEN7's lifestyle television programming is an important addition to Veoh's vast universe of network TV shows, made-for-Internet productions and popular online videos," said Syd Birenbaum, Vice President of Content for Veoh Networks. "By partnering with compelling content owners like MEN7, Veoh is making it easier than ever for viewers to find, discover and watch the content they love."

About The Bennett Group

The Bennett Group is a fully integrated entertainment studio encompassing four distinct divisions. Bennett Media Worldwide distributes to over 140 territories and exhibits at events including NATPE, MIPTV, MIPCOM, and SPORTEL. With expertise in multi-platform distribution, BMW's global reach includes: Joost (US, Internet), Sky Italia (Italy, Broadcast TV), Shin Broadband (Thailand, VOD), IOL Broadband (India, IPTV), AXN (Asia, Satellite), Google (US, Internet), Verizon (U.S., Mobile) and Playboy/Claxson Lifestyle (Latin America, satellite TV). Bennett Productions is the content development and production division with state-of-the-art soundstages. Bennett Music offers stereo and full digital 5.1 surround sound music and audio production studios. Bennett HD/LA is one of the few fully-HD capable post-production facilities in Los Angeles.

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