April 22, 2008 15:20 ET

MenEssentials Launches "Shave Green" Campaign at the Guy Show

Westboro merchant offers exchange of plastic disposables for environment-friendly razors, blades

OTTAWA, ONTARIO--(Marketwire - April 23, 2008) - As part of its ongoing commitment to the environment, Ottawa's first store devoted to men's upscale grooming products, MenEssentials, will launch a "Shave Green" campaign at The Guy Show, Lansdowne Park (April 25 - 27). Any man who brings his old disposable razor handle to the MenEssentials booth will receive $5 off his purchase of an environment-friendly Merkur double edge safety razor, along with a free pack of blades. MenEssentials plans to clean and sterilize the old razor handles, then donate them to a local-area men's shelter.

Traditional double edge safety razors and blades are far more economical than modern razors. Double edge safety razors do not contain plastic components or other non-biodegradable materials. They provide a lifetime of use and shave as closely as popular multiblade systems. Their blades are recyclable, last three times longer than cartridges, and cost one-third the price.

"I think Shave Green can have the same impact as putting one compact fluorescent bulb in your home," said MenEssentials founder and president, James Whittall. "A single plastic multiblade cartridge doesn't add up to much in a landfill. But multiply it by the number of men who discard one every day, and you have mountains of cartridges and handles clogging up the landscape. Shave Green is just one more simple way to reduce your ecological footprint."

MenEssentials asks customers to remove blades before bringing their disposable razor handles into The Guy Show for exchange.

About MenEssentials

MenEssentials launched in October 2000 as the Internet's first male-grooming web site. It is now North America's largest specialty online retailer of luxury grooming products for men. MenEssentials' first boutique opened October 2007 in Ottawa's Westboro Village. A second boutique opened in Toronto in April.

Contact Information