NEW YORK, NY--(Marketwire - Aug 9, 2012) - Men's Health, the largest men's magazine in the world, and Women's Health, which reaches 13 million consumers monthly, have partnered with social network MeetMe, the leading social network to meet new people and 18th most trafficked site in the US, to conduct "The Definitive Survey on the State of Friendship in America." The 2012 survey of more than 12,000 male and female respondents reflects all aspects of friendship -- from how we stay in touch to how many close friends we have, to why friends sometimes "break up." The results are featured in the September issue of Men's Health, and on MensHealth.com and WomensHealth.com.
"Maintaining friendships can be as important as managing your diet or gym schedule in terms of living a long, healthy life," said Clint Carter, Men's Health Associate Editor. "That's why we were pleased to see that men and women have, on average, nearly five friends, and more than 70% of men and women report having a 'best' friend."
Below are some selected findings from the study:
Staying in Touch
When asked the primary means of staying in touch, men and women reported the following:
- 73% Text Messages
- 58% Get-Togethers
- 50% Phone Calls
- 43% Social Websites
- 84% Text Messages
- 57% Social Websites
- 55% Phone Calls
- 51% Get-Togethers
- 72% of men and 84% of women report having a "best" friend
- 4.8 is the average number of close friends for men, while women have an average of 4.3
- 26% of men and 16% of women consider themselves the best-looking of their friends
This survey confirmed that people primarily rely on their mobile devices and social websites to keep in touch with friends. "That wasn't a surprise to us since MeetMe blurs the line between online and offline relationships," said Catherine Cook, VP of Brand Strategy at MeetMe. "In fact, nearly half of our members tell us they've made a best friend on our site, and are continuing to make new friends every day. We believe making friends is a lifelong pursuit, and we're proud that MeetMe not only encourages that but makes it easier."
The opposite sex
How men and women feel about each other:
- 58% of men and 69% of women have "friended" a person of the opposite sex online just because she or he was hot
- 57% of men and 66% of women are still friends with a former girlfriend or boyfriend
- 62% of men and 53% of women have had post-breakup sex
- 78% of men and 55% of women would sleep with a friend of the opposite sex if given the opportunity
Breaking up with friends:
- 17% of men and 20% of women admit to having a friend they hang out with strictly out of obligation
- 42% of men and 63% of women have "broken up" with a friend
The reasons why friends break up are fairly similar for both men and women:
- 34% of men and 30% of women didn't have anything in common with their friend anymore
- 28% of men and 24% of women thought that his/her friend was a bad influence
- 39% of men and 49% of women felt as though his/her friend did something unforgivable
The national online survey, which was conducted on behalf of Men's Health, Women's Health, and MeetMe, polled 7,639 men and 5,141 women ages 13-72 in May 2012. All figures found from the survey have been tested for statistical significance. For more information, please visit:
http://www.menshealth.com/best-life/better-friend and http://www.womenshealthmag.com/health/state-of-friendship.
About Men's Health (www.menshealth.com)
Men's Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale, Men's Health is the best-selling men's magazine on newsstands and provides its 12 million readers with the up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men's Health is the largest men's lifestyle magazine brand in the world, offering 40 global editions, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the "#1 Most Notable Magazine Launch of the Last 25 Years." Men's Health has also made several appearances on Advertising Age's "A List" and Adweek's "Hot List." For up-to-date news from Men's Health, visit www.menshealth.com, and get instant updates on Twitter (@MensHealthMag) and Facebook (Men's Health).
About Women's Health (www.WomensHealthMag.com)
Women's Health is the must-have action plan for today's modern woman. From beauty to style to fitness, Women's Health propels our nearly 13 million consumers into action, providing the motivation and the inspiration for them to make instant, positive changes in their lives. Launched in October 2005 and published 10 times a year by Rodale Inc., Women's Health has quickly grown into a multimedia brand that includes branded books, mobile applications and renowned events. With 16 international editions covering 28 countries reaching more than 10 million readers every month, Women's Health is the fastest-growing international women's magazine in the world today. Named the 2011 ASME National Magazine Award winner in the General Excellence category in "Fashion, Service and Lifestyle," industry accolades for Women's Health include earning the #2 spot on Adweek's 2010 Hot List and the #1 spot on their 2008 "10 Under 50" Hot List. Advertising Age also named Women's Health their "Magazine of the Year" in 2009 and gave the title the #2 spot on their 2008 A List. For more up-to-the-minute information visit www.womenshealthmag.com and get instant updates via Twitter (@WomensHealthMag) and Facebook (Women's Health Magazine).
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. The MeetMe brand grew out of the merger of myYearbook and Quepasa in November 2011. With 60% of daily active users coming from mobile, MeetMe is transforming how people discover one another in a mobile-first world. The company operates MeetMe.com, Quepasa.com, and MeetMe apps on iPhone and Android.