SOURCE: The Home Depot

March 17, 2006 13:39 ET

Menu of Broadcast Opportunities Welcoming Spring

* LIVE POOL FEED, B-ROLL PACKAGE Times/Coordinates*

SPRING, TX -- (MARKET WIRE) -- March 17, 2006 --


WHAT:

LIVE POOL FEED from Spring, Texas, celebrating the arrival of SPRING -- precisely at the Vernal Equinox (1:26:00 p.m. ET). Like the New Year's Eve countdown in New York's Times Square, Spring, TX and The Home Depot will host a celebration complete with an "Orange You Glad It's Spring?" parade and an official countdown clock, giant ball drop (filled with 3,000 spring flowers) and confetti works set to go off when SPRING arrives.

The cameras will be focused on the clock with the ball (flower) drop set in the frame. As spring approaches, the spectators, grand marshals and parade participants will count down the final seconds and celebrate spring.

Television stations across the nation will be able to tune in to the LIVE feed so midday news programs can cut live to the countdown or roll on the footage for use in the evening news.

WHO:

Grand Marshals: Olympic Silver Medalists, Shauna Rohbock and Valerie Fleming

Parade Participants: The Home Depot No. 20 and Vigoro No. 18 NASCAR showcars, Weber Synchronized Grill Team, Spring Volunteer Fire Department, Gulf Coast Sound Drum and Bugle Corps, Houston Astros mascot Junction Jack, etc.

WHEN:

Monday, March 20, 2006

1:15-1:35 p.m. ET -- Live Pool Feed of the official Countdown to Spring (spring begins at 1:26:00 ET)

ORIGIN:

Spring, Texas

COORDINATES:

SBS 6, Transponder 2, KU-Band analog
D/L FREQUENCY 11749.5 Vertical
SUB-CARRIERS: 6.2-6.8

WHAT:

B-ROLL Spring officially arrives the afternoon of March 20. After a long winter, everyone is looking forward to the new season. What better way to celebrate, than with an official countdown celebration and "Orange You Glad It's Spring?" parade in SPRING, TEXAS? The Home Depot and the citizens of Spring, TX will mark the arrival of spring at 1:26:00 p.m. (et) -- with a giant ball drop (made of 3,000 flowers) and confetti works -- á la New Year's Eve countdown in New York's Times Square.

B-ROLL footage of the activities will be available via satellite feed including:

--  "Orange You Glad It's Spring?" parade and participants
--  Official Spring Countdown Celebration
--  Tips from outdoor experts on beautifying your home and backyard
--  Festivities surrounding the event
    

WHO:

Grand Marshals: Olympic Silver Medalists, Shauna Rohbock and Valerie Fleming

Parade Participants: The Home Depot No. 20 and Vigoro No. 18 NASCAR showcars, Weber Synchronized Grill Team, Spring Volunteer Fire Department, Gulf Coast Sound Drum and Bugle Corps, Houston Astros mascot Junction Jack, etc.

Eric Liskey, Better Homes and Gardens editor

WHEN:

Monday, March 20, 2006

15:45-16:00 hrs ET -- B-ROLL Feed of the day's events

18:45-19:00 hrs ET -- Refeed of B-ROLL

ORIGIN:

Spring, Texas

COORDINATES:

SBS 6, Transponder 2, KU-Band analog
D/L FREQUENCY 11749.5 Vertical
SUB-CARRIERS: 6.2-6.8

Contact Information

  • CONTACT:
    Feed or technical questions:
    COVERMAX
    Bill Raffo
    (o) 212-873-5700
    (c) 646-320-6699

    Event or content questions:
    Alan Taylor Communications
    Chris Ward
    (o) 212-714-1280 ext. 342
    (c) 917-520-4428