May 15, 2013 16:57 ET

MEplusYOU Agency, Upromise® Investments, a Sallie Mae® Company, Win Big at IAC Awards

Big Start, Big Dreamers Apps Take Home Best Financial Services Mobile Application Award

DALLAS, TX--(Marketwired - May 15, 2013) - Strategic and creative agency, MEplusYOU (formerly imc²) and Upromise Investments, Inc., a Sallie Mae Company (NASDAQ: SLM) nabbed the Best Financial Services Mobile Application Award at this year's Internet Advertising Competition (IAC) Awards produced by the Web Marketing Association.

Together, Sallie Mae's creative services team and MEplusYOU created two mobile applications, Big Start and Big Dreamers, to educate children and families about the importance of saving for college in the early years.

The Big Start application teaches the importance of savings to children up to 6 years old. The application uses interactive books and games to teach the fundamental concepts of saving and planning.

Big Dreamers helps tweens and early teens discover their dream job using interactive Q&A. The application takes users on a journey across a virtual career map to discover potential dream jobs. Both applications encourage the participation of parents, and are intended to open up dialogue with their children on the importance of saving and planning for their future in age-appropriate and relevant ways.

The IAC Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award winning Internet advertising.

Upromise Investments is the leading administrator of 529 college savings plans, dedicated to meeting the needs of all families saving for college across the country.

To learn more about MEplusYOU, visit, connect with the agency at or follow @MPYagency.

About Sallie Mae
Sallie Mae (NASDAQ: SLM) is the nation's No. 1 financial services company specializing in education. Celebrating 40 years of making a difference, Sallie Mae continues to turn education dreams into reality for American families, today serving 25 million customers. With products and services that include 529 college savings plans, Upromise rewards, scholarship search and planning tools, education loans, insurance, and online banking, Sallie Mae offers solutions that help families save, plan, and pay for college. Sallie Mae also provides financial services to hundreds of college campuses as well as to federal and state governments. Learn more at Commonly known as Sallie Mae, SLM Corporation and its subsidiaries are not sponsored by or agencies of the United States of America.

About MEplusYOU
MEplusYOU (formerly imc²) is a strategic and creative agency that believes authentic relationships fuel astonishing brands. In today's complex digitally and socially centered landscape, MEplusYOU's purpose-driven formula activates paid, earned, shared and owned media to produce breakthrough results. With offices in Dallas and New York, the agency's portfolio spans many industries and includes companies such as Procter & Gamble, MoneyGram, TLC Vision, Louisville Slugger, Samsung and Houghton Mifflin Harcourt. For more information, visit, like us on Facebook, and follow @MPYagency.

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