August 09, 2012 15:58 ET

MEplusYOU Announces Relationship With Educational Leader Houghton Mifflin Harcourt

Agency Hired to Consolidate Company's Web Presence

DALLAS, TX--(Marketwire - Aug 9, 2012) - MEplusYOU (formerly imc²), a strategic and creative agency, announces a new partnership with global education leader, Houghton Mifflin Harcourt (HMH).

"We selected MEplusYOU because of its unique approach to building relationships with people in the digitally and socially-centered landscape. The agency's methodology and experience aligns nicely with our vision," said Bethlam Forsa, EVP, global product and content development for Houghton Mifflin Harcourt.

HMH engaged MEplusYOU to create a unified, cohesive and engaging web presence. Currently, HMH maintains more than 35 distinct websites across its various business units. The first assignment for MEplusYOU will be to re-launch HMH's digital properties on new content management, search, knowledge management and ecommerce systems. 

Tim Rumpler, senior vice president, MEplusYOU, said, "We are excited to work with Houghton Mifflin Harcourt to build upon its rich heritage, while providing innovative and strategic guidance to better engage with consumers."

To learn more about MEplusYOU, visit, connect with the agency at or follow @MPYagency.

About Houghton Mifflin Harcourt
Houghton Mifflin Harcourt is a global learning company with the mission of changing lives by fostering passionate, curious learners. Among the world's largest providers of pre-K-12 education solutions and one of its longest-established publishing houses, HMH combines cutting-edge research, editorial excellence and technological innovation to improve teaching and learning environments and solve complex literacy and education challenges. HMH's interactive, results-driven education solutions are utilized by 60 million students in 120 countries, and its renowned and awarded novels, non-fiction, children's books and reference works are enjoyed by readers throughout the world. For more information, visit

About MEplusYOU
MEplusYOU is a strategic and creative agency that believes authentic relationships fuel astonishing brands. In today's complex digitally and socially centered landscape, MEplusYOU's purpose-driven formula activates paid, earned, shared and owned media to produce breakthrough results. With offices in Dallas and New York, the agency's client portfolio spans many industries and includes companies such as Procter & Gamble, RadioShack, Louisville Slugger, Samsung and Enterprise Rent-A-Car. MEplusYOU is an Agencies of Change company. For more information, visit and follow @MPYagency.

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