DALLAS, TX--(Marketwire - Feb 28, 2013) - MEplusYOU, a strategic and creative agency, was named one of the world's most effective rebrands in the 2013 REBRAND 100® Global Awards. This recognition is the highest recognition for excellence in brand repositioning, and is the first, only, and most-respected global program of its kind. The agency's rebrand of MEplusYOU (formerly imc2) is fueled by the radically shifting marketing landscape and increasing demand for the agency's services. The name reflects the agency's purpose of advancing relationships and the mindset through which it approaches marketing.
"The name MEplusYOU is such an accurate reflection of what they're about and what I've experienced in working with the team -- truly building connections between brands and people. Their ability to deliver multi-channel marketing programs is perfectly aligned to Slugger's brand strategy. MEplusYOU has helped us achieve astonishing brand results and realize our brand purpose of 'making players great,'" said Kyle Schlegel, vice president of marketing at Louisville Slugger.
All rebrands launched between January 2010 and September 2012, regardless of size and scale from around the world, were eligible to compete. Emphasis was on executed strategy that made an emotional connection and met strategic objectives with relevance to current audiences and prospects.
"Telling a 'sticky' story is and always will be what great branding is about. This year's REBRAND 100 winners did so with smarts, creative flair and style," said 2013 juror Allen Adamson, Managing Director, Landor. Each year, an international panel of industry experts convenes to jury this annual competition, reviewing imagery, written summaries, and supporting elements that showcase integration of video, various forms of interactivity, social media and mobile engagement.
The 2013 winners represented over 33 countries and 35 industries. They ranged from Alzheimer's Australia to Starbucks, Hewlett-Packard, Organic Farm in China, and Kellogg's. Some consulting firms involved in the work were Interbrand, FutureBrand, Brand Union, Lippincott, Cossette, and MetaDesign.
Michael Davis, chief creative officer for MEplusYOU, explains, "Our inspiration was to tell a story through the brand's new design. We wanted it to be as much a piece of art as it is a symbol that we've evolved into an integrated agency; our badge of honor to rally around. MEplusYOU's branding is created from simple shapes and Bauhaus-style typography, with the "plus" in the name subtly hidden in the negative space."
To learn more about MEplusYOU, visit www.MEplusYOU.com, connect with the agency at facebook.com/MEplusYOUagency or follow @MPYagency.
About REBRAND™ and the REBRAND 100® Global Awards:
REBRAND™ is the world's leading resource for effective brand transformations. The REBRAND 100 Global Awards is the first and most respected recognition for repositioned brands. Featured in such media as The Wall Street Journal, CNN Money, Bloomberg Businessweek, various magazines and books, the annual competition has entry deadlines in late September. The full 2013 winners showcase is at www.rebrand.com.
MEplusYOU (formerly imc2) is a strategic and creative agency that believes authentic relationships fuel astonishing brands. In today's complex digitally and socially centered landscape, MEplusYOU's purpose-driven formula activates paid, earned, shared and owned media to produce breakthrough results. With offices in Dallas and New York, the agency's client portfolio spans many industries and includes companies such as Procter & Gamble, MoneyGram, TLC Vision, Louisville Slugger, Samsung and Houghton Mifflin Harcourt. For more information, visit www.MEplusYOU.com, like us on Facebook, and follow @MPYagency.